EQONEX Limited announced it has added five senior marketing and communications executives to its team. Adam Dance, Kristen Kaus, Jan Van Decraen, Robert Watkins and Gillian De Brondeau join EQONEX Group as it looks to further expand its business in its key target markets. Joining the marketing team are Adam Dance, as Head of Strategy and Product Marketing. Mr. Dance will focus on customer segmentation and activation, working to identify business opportunities, partnerships and campaigns to drive customer acquisition with a specific focus on growing customer base on the EQONEX exchange. In addition, Kristen Kaus joins as Communications Director. She will be overseeing global communications activities to build and strengthen the EQONEX brand. Jan Van Decraen also joins as Head of Marketing Operations and Planning. Mr. Van Decraen is responsible for marketing planning, campaign execution, performance tracking, budget management, and operating processes. Mr. Van Decraen joins EQONEX from OKEx, where he was the Head of Marketing for the Middle East and Africa. He also led OKEx's Performance Marketing for Latin America and Asia Pacific. Robert Watkins joins as Head of Customer Growth Marketing and Digital Media. Mr. Watkins will be responsible for client acquisition through digital media, including determining the optimal mix of external acquisition and owned platform growth opportunities. Mr. Watkins joins from American Express, where he was Marketing Director based in the UK. Prior to this, he worked at Samsung in a number of marketing roles including Marketing Technology and Audience Lead and Data-Driven Marketing Lead. Finally, Gillian De Brondeau joins as Head of Marketing Platforms and Content. Mr. De Brondeau will be responsible for the development, ongoing optimization, and continuous improvement of all EQONEX web platforms. Prior to EQONEX, Mr. De Brondeau founded and led two companies focused on delivering digital and online marketing strategies, for a number of clients. Prior to that he spent almost eight years at Samsung, where he led its B2B and B2C online strategies.