DIP : FY2024 Q4 and Full Year Financial Results（4549KB）

dip Corporation Prime Market of the Tokyo Stock Exchange (Code: 2379)

FY'24/2 Q4 and Full Year

Financial results

April 12, 2024

© dip Corporation.

CONTENTS

1 Toward Enhancing Corporate Value

• FY'24/2 Q4 and Full Year Financial Results
• FY'25/2 Full-year Forecasts

1. Business Overview and Progress in the DX Business
2. Progress in the Personnel Recruiting Services Business
3. Shareholder Returns
4. Appendix

© dip Corporation.

1. 2 P 13 P 17 P 21 P 28 P 41 P 47

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1 Toward Enhancing Corporate Value

1. Expansion into the spot work space
2. Progress in the AI-Agent Service development
3. Expansion of user and customer base
4. Improving productivity through the use of AI
5. Expanding human capital
6. Strengthening management structure

© dip Corporation.

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1. Expansion into the spot work space

New service "Baitoru Free" equipped with unique functions will launch this fall

Leverage a customer base of 150,000 companies and a sales force of 2,000 people

Baitoru Free

■ Market is growing rapidly due to the spread of	■Overview of the service
diverse work styles

Market Size Trends in the Spot Work Job	￥100bn			・We need to fill
		a sudden vacancy.
Information Service Market					・Our busy season
						I want to work when	Looking for spot work	requires a temporary
						I have spare time.	staff increase.
						Job seeker	Baitoru Free	Client
						company
		￥20bn					Looking for shift work with
						existing media
						I want to work at	Baitoru	Baitoru NEXT	・We want to run
						a fixed time.	Hatarako.net	Baitoru PRO	stable shifts.
							・We want to keep
2021	2022	2023	2024	2025	2026	2027			costs down.
		（Expected）（Forecast）（Forecast）（Forecast）（Forecast）

© dip Corporation. Note：Prepared by the Company based on third-party market research

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2. Progress in the AI-Agent Service development

"AI-Agent" is scheduled to be released in May this year

Implemented as one of the functions of Baitoru

Greatly improves the quality of dialogue and enables proposals

based on a deep understanding of user needs

■ Screen image of job search with AI interactive dialogue	■ Aim for LEVEL 3 by the end of FY'27/2
	(the final year of the mid-term plan)

Enter any message

to start the job

search dialogue.

If the user isn't sure what to write

AI will propose alternatives and facilitate dialogue

Interaction level

Current

Level

LEVEL	Highly customized proposals that go beyond
5
human suggestions
LEVEL	Appropriate recommendations with the same level
4
of understanding as a human agent
LEVEL	Personalized proposals based on an
3	understanding of user needs

LEVEL	Specific proposals based on an
2	understanding of user needs through dialogue

LEVEL
1	Rudimentary suggestions based on user input

© dip Corporation.

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dip

Direct Sales

(Reference) About the AI-Agent Service

Shift from "search-based" to "interactive" job selection

Increase the number of applicants by improving the matching rate

Improve cost efficiency of attracting users

■（Reprint）AI-Agent Services business model

• In FY'25/2 we will focus on achieving Phase① Direction of business development

Job

seeker

By presenting the best job opportunities to each job seeker, recruitment rate is greatly improved.

By presenting the best job opportunities to each job seeker, recruitment rate is greatly improved.

AI presents open

positions with a high degree of matching

By eliminating application mismatches, increase recruitment and retention rates of client companies

Baitoru App

＜display image＞

By inputting unique up-to-date, accurate, and high-quality information into AI, it is possible to create AI with higher accuracy than competitors.

Input high quality

job information acquired through direct visits to clients

【Phase①】

Installed as one of the functions of the existing site to improve the recruitment/employment rate of job seekers. By increasing the number of applications, we will achieve an increase in sales and a reduction in the cost of acquiring applications.

【Phase②】

After improving the accuracy of matching, a recruitment billing

model will be introduced. By introducing highly matched

personnel, the recruitment and employment rates are increased,

and the retention rate is also improved.

【Phase③】

Expand the implementation area

© dip Corporation.

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3. Expansion of user and customer base ①

Shohei Ohtani became the brand ambassador last December,

achieving strong advertising results

■ A conversation between Ohtani and President Tomita

■ Promotional effectiveness

Advertising conversion rate

¥1.65bn

▲Ohtani and CEO Tomita discuss philosophy	▲Large-scale traffic ads
	in major cities

URL： https://www.youtube.com/watch?v=Lil3x7Y7ImE&t=102s

• Corporate CM "Each way of working"

URL：https://www.youtube.com/watch?v=5_7t5cqUXiA

© dip Corporation.

YouTube Ohtani Player	YouTube Dialogue Video
Commercial

10	million	4	million
	views		views
Number of	Total TV airtime
TV programs covered
approx. 2 hours
approx. 60
WEB Articles	Magazines & Newspapers
approx. 700	approx. 100

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3. Expansion of user and customer base ②

Launched a new promotion aimed at improving corporate branding

Airing corporate and service commercials as a set,

further increasing the advertising effectiveness of existing media

• A new TV commercial featuring Shohei Ohtani airs starting March 20 with the musical track "Workin' Hard" by Kaze Fujii

• Plans to start providing commercials for MLB-related TV programs and video distribution apps to attract users and customers
  who are highly interested in Shohei Ohtani

• Increased corporate recognition*1 after airing of

corporate commercials

Corporate Recognition

Before	64%
After	74%

*1 Internet survey of corporate recruiters (FASTASK) n=2,226

• Number of site visits and applications*2 both increased

	Baitoru	Hatarko.net
# of visits	# of applications	# of visits	# of applications
+23%UP	+17%UP	+15%UP	+10%UP

	Service	Corporate CM	Service	Corporate CM	Service	Corporate CM	Service	Corporate CM
	CM only	+Service CM	CM only	+Service CM	CM only	+Service CM	CM only	+Service CM
© dip Corporation.	*2 Daily averages before (November 28-December 11, 2023) and after (January 9-January 22, 2024)	7
the airing of corporate commercials.

4. Improving productivity through the use of AI

Further promotion of the company-wide project "dip AI Force" utilizing AI

Create sales opportunities and reduce costs

This fiscal year (ending February 2025)

Aiming to reduce workload by

approximately 500,000 hours and free up time for business negotiations

＜Major initiatives currently underway＞

• Examples of utilization by sales employees

Tools to support sales proposals to customers (proprietary development/third party SaaS)

・Conduct business negotiation role-playing with AI

・AI generates a list of companies with high probability of receiving orders based on customer data

・Text generation when creating documents such as proposal materials

・Automatic creation of business meeting minutes. Managers can refer to this content to provide appropriate and prompt support for business negotiations

Reduction target：approximately 300,000 hours

Tool to improve job ads (proprietary development)

Automatically creates a proposal for improvement of the job posting draft and explains the rationale for the suggestions

Reduction target ：approximately 40,000 hours

• Examples of utilization by engineering employees

Software Development Support Tools （Github Copilot）

Automatically generates code and checks for correctness when entering

Reduction target ：approximately 40,000 hours

• Examples of utilization by administrative and planning employees

Work efficiency tools (third-party SaaS)

・Macro creation utilizing generative AI

・Implemented an expense reimbursement system that utilizes generative AI

Reduction target ：approximately 40,000 hours

© dip Corporation.

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(Reference) Results of AI application in the 27th fiscal year

More than 40 business improvement measures implemented in FY'24/2

• Application examples and effectiveness of Generative AI

ex. Inside sales：Introduction of a negotiation analysis tool

ex. Media and Agent employees: Preparation of job postings and e-mails

• Scope of utilization 】

・Introducing AI-based business meeting analysis tools

・Talk scripts are reviewed by the organization based on the analysis

• Effectiveness 】

Appointment acquisition doubled compared to before the start of the program

• Scope of utilization 】

・AI presents text ideas when composing manuscripts and emails

・Sales employees generate sentences based on text drafts

• Effectiveness 】

1,000 hours per month

reduction in writing time across the sales force

ex. Media sales employees: Retrieve recruiting success stories

ex. Engineers who perform coding ：

• Scope of utilization 】

・Introducing AI to search for "recruitment success stories" used in customer proposals and chat answers

• Effectiveness 】

By replacing senior employees with AI respondents,

the response rate has improved to 100%, and the response speed has also improved

• Scope of utilization 】

・AI tool assists with code prompts

・In addition, perform error checking at the time of input

• Effectiveness 】
  10-20% increase in operational efficiency related to code entry, including error checking

© dip Corporation.

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