The Board of Directors of Distell Group Holdings Limited announced the realignment is aimed at strengthening execution across Distell's entire value chain and aligning the business model with the right capabilities required to grow and win in chosen markets. Four key changes include: Creation of a central Growth and Innovation function with more agile and responsive innovation capabilities, insights led strategy and a digitally-enabled growth mandate to create more relevant experiences for consumers. Decentralise regional brand and portfolio management to the Business Units to get closer to consumers and reduce duplication across the business. Align and focus the International and Premium Wines businesses into a Ventures Business BU to deliver high value premium products in priority markets. Establishment of a central Corporate Services function which will enable digital transformation, build deeper analytics capabilities and expand professionalise services delivered by The HIVE (Distell's shared service centre).

The company announced Donovan Hegland (formerly Director: Global Marketing) will lead the new Growth and Innovation organization. Kate Rycroft (formerly Director: Corporate Development) will lead the Ventures Business. Kershen Pillay will join the Executive Leadership Team as Director: Corporate Services. Andre Opperman will drive change initiatives going forward in a temporary role as Director of Strategic Change Initiatives, reporting to the CEO. Marius Lambrechts (formerly Director: Innovation) will move into a more strategic role to be announced. These changes take effect on April 1, 2019.