DIXY GROUP DEMONSTRATES 30.2% RETAIL REVENUE GROWTH IN NOVEMBER 2014 Moscow, Russia, December 15, 2014 DIXY Group (MOEX: DIXY) - one of Russia's leading retailers of foods and everyday products - today announced retail revenue growth of 30.2% in Russian rubles in November 2014, and retail revenue growth of 26.2% in Russian rubles for the first eleven months of 2014. For the first eleven months of 2014, DIXY Group retail revenue increased to RUR 202.9 bln (USD 5.5

bln) by 26.2% in RUR (8.8% in USD) year-on-year.

In November 2014, DIXY Group retail revenue increased to RUR 19.9 bln (USD 433.8 mln) by 30.2% in

RUR (decreased by 7.5% in USD) year-on-year.
 Retail revenue of DIXY neighborhood stores increased to RUR 15.9 bln (USD 346.5 mln) by 34.8% in
RUR (decreased by 4.1% in USD) in November 2014 compared to November 2013.
 Retail revenue of Victoria Division increased to RUR 2.5 bln (USD 55.2 mln) by 15.8% in RUR (decreased by 17.7% in USD) year-on-year in November 2014. The growth was driven mainly by retail revenue from Victoria supermarkets which increased by 17.2% year-on-year in RUR (decreased by

16.7% in USD) and amounted to RUR 2.1 bln (USD 45.0 mln) in November 2014.

Retail revenue of Megamart Division increased to RUR 1.5 bln (USD 32.1 mln) by 12.3% in RUR (decreased by 20.1% in USD) year-on-year in November 2014.

For the first eleven months of 2014, the Company opened 328 stores net, including 34 store openings net in

November 2014.
As of November 30, 2014, the Group had 2,127 stores under operation, including 2,000 DIXY neighborhood stores, 92 Victoria stores, 1 CASH store, and 34 compact hypermarkets MegaMart and MiniMart.
As of November 30, 2014, the Group increased its selling space by 22% year-on-year to 724,201 square meters.

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DIXY Group Retail Revenue by Division in November and 11M 2014, year-on-year

in RUR thousand

November

2014

November

2013

∆%

11M 2014

11M 2013

∆%

DIXY Division

15,908,807

11,800,940

34.8%

161,206,319

123,519,299

30.5%

Victoria Division

2,535,248

2,190,018

15.8%

26,607,112

23,094,114

15.2%

Supermarkets

2,067,353

1,764,455

17.2%

21,434,414

18,123,287

18.3%

Neighborhood stores

382 166

358,013

6.7%

4,311,337

4,228,621

2.0%

CASH

85,729

67,550

26.9%

861,361

742,206

16.1%

Megamart Division

1,472,185

1,310,903

12.3%

15,049,168

14,072,184

6.9%

MegaMart

1,174,920

1,043,511

12.6%

11,978,945

11,069,204

8.2%

MiniMart

297,265

267,392

11.2%

3,070,222

3,002,980

2.2%

DIXY Group Total

19,916,240

15,301,861

30.2%

202,862,599

160,685,597

26.2%

in USD thousand

November

2014

November

2013

∆%

11M 2014

11M 2013

∆%

DIXY Division

346,489

361,480

(4.1%)

4,376,694

3,890,261

12.5%

Victoria Division

55,217

67,083

(17.7%)

722,374

727,353

(0.7%)

Supermarkets

45,026

54,048

(16.7%)

581,937

570,796

2.0%

Neighborhood stores

8,323

10,966

(24.1%)

117,051

133,181

(12.1%)

CASH

1,867

2,069

(9.8%)

23,386

23,376

0.0%

Megamart Division

32,064

40,155

(20.1%)

408,579

443,206

(7.8%)

MegaMart

25,589

31,964

(19.9%)

325,224

348,627

(6.7%)

MiniMart

6,474

8,191

(21.0%)

83,355

94,579

(11.9%)

DIXY Group Total

433,770

468,718

(7.5%)

5,507,647

5,060,820

8.8%

Revenue Disclosure Annotations:

 Revenue numbers disclosed in the press-release are based on internal management reports and have not been audited.
 Revenue numbers do not include VAT.
 Revenue numbers in US dollars for November 2013 were restated due to restatements of the average exchange rate for that period. This restatement did not have any impact on the revenue numbers denominated in Russian rubles.
 The following official exchange rates of the Central Bank of Russian Federation were used to convert Russian Rubles to US dollars:

2013 2014

Average November, RUR/USD 32.6462 45.9143
Average eleven months, RUR/USD 31.7509 36.8329

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Stores Statistics for November and 11M 2014, year-on-year 1. Number of Stores 2. Selling Space

as of

as of

30.11.2014

30.11.2013

DIXY neighborhood stores

2,000

1,604

Victoria Division

93

84

Supermarkets

46

39

Neighborhood stores

46

44

CASH

1

1

Megamart Division

34

31

MegaMart

22

20

MiniMart

12

11

DIXY Group Total

2,127

1,719

3. Store Openings for 11M 2014 vs. 11M 2013

Opened

Closed

Opened NET

11M 2014

11M 2013

11M 2014

11M 2013

11M 2014

11M 2013

DIXY neighborhood stores

346

263

27

51

319

212

Victoria Division

6

10

-

3

6

7

Supermarkets

5

8

-

-

5

8

Neighborhood stores

1

2

-

3

1

N/A

CASH

-

-

-

-

-

-

Megamart Division

3

1

-

-

3

1

MegaMart

2

1

-

-

2

1

MiniMart

1

-

-

-

1

-

DIXY Group Total

355

274

27

54

328

220

4. Store Openings in November 2014 vs. November 2013

Opened

Closed

Opened NET

Nov 2014

Nov 2013

Nov 2014

Nov 2013

Nov 2014

Nov 2013

DIXY neighborhood stores

35

27

1

3

34

24

Victoria Division

-

1

-

-

-

1

Supermarkets

-

1

-

-

-

1

Neighborhood stores

-

-

-

-

-

-

CASH

-

-

-

-

-

-

Megamart Division

-

-

-

-

-

MegaMart

-

-

-

-

-

-

MiniMart

-

-

-

-

-

-

DIXY Group Total

35

28

1

3

34

25

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OJSC DIXY Group (MOEX: DIXY) is one of Russia's leading retailers of foods and everyday products.

The first DIXY store was opened in Moscow in 1999, and after that the Company has been experiencing the period of the intensive organic development, followed by the major acquisition of Victoria Group in June
2011.
As of November 30, 2014, the Company operated 2,127 stores, including 2,000 DIXY neighborhood stores,
92 Victoria stores, 1 CASH store, and 34 compact hypermarkets MegaMart and MiniMart.
The Company operates in Central, Northwest, Volga and Urals federal districts of Russia, and in Kaliningrad and Kaliningrad region.
As of November 30, 2014, the Company had a total of 724,201 square meters of selling space.
The Company is the third largest national food retailer by revenue, selling area, and number of stores. The
Company employs over 40,000 people.
In May 2007, the Company raised USD 360 mln in its IPO on the RTS and MICEX. A controlling stake of
54.4% in OJSC DIXY Group is owned by Mercury Group of Companies, a diversified holding company. In 2013, the Company's total revenue amounted to RUR 180 bln (USD 5.7 bln).
The Russian business magazine Expert rates DIXY Group as one of the Top-100 largest Russian companies.
For further enquiries, please, contact:

Natalya Belyavskaya Head of Investor Relations DIXY Group of Companies Tel.: + 7 495 223-3338

Fax: + 7 495 933-0259
E-mail: NDBelyavskaya@hq.dixy.ruhttp://www.dixy.ru/

Anastasia Orlova

PR Director
DIXY Group of Companies
Tel.: +7 495 933 1450 ext. 2132
Fax: +7 495 933 0259
Mob.: +7 916 9532056
E-mail: A.Orlova@hq.dixy.rupr@hq.dixy.ru
http://www.dixy.ru/

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