DKSH : and Ichitan Group Partner to Deliver Brand New Energy Drink “Tan Power” to Thai Consumers

Media release

DKSH and Ichitan Group Partner to Deliver Brand New Energy Drink "Tan Power" to Thai Consumers

DKSH and Ichitan announce the collaboration to introduce the new energy drink "Tan Power" to the Thai market, strategically targeting the rapidly expanding Traditional Trade sector including grocery stores and shops nationwide. Following the successful launch of other beverages from Ichitan in Thailand, this partnership signifies a crucial milestone for DKSH as it amplifies efforts to drive Ichitan's non-tea product line toward achieving mutual success.

Bangkok, Thailand, March 8, 2024 - DKSH Business Unit Consumer Goods, a leading partner for FMCG companies seeking to grow their business in Asia and beyond, has forged a strategic partnership with Ichitan Group, a prominent player in the production and sale of ready-to-drink beverages in Thailand, to launch the energy drink "Tan Power" in the Thai market. DKSH will provide full Market Expansion Services, including market analysis and research, marketing and sales, category management, consumer relations, customer care, and distribution services.

"Tan Power" is a high-quality energy drink infused with caffeine, taurine, and B vitamins which promises a strong and invigorating flavor designed to keep consumers energized all day long. It will be distributed through traditional trade channels, making it conveniently available in grocery stores and shops throughout Thailand.

This partnership reaffirms DKSH's continued success following its collaboration with Ichitan in successfully launching non-tea product lines including Korean-style soft drinks "Tan Sansu" and "Ichitan Alkaline Water". Notably, Ichitan Group's brand emerged as one of the leading drinking beverage brands within DKSH Business Unit Consumer Goods Thailand last year.

Tan Passakornatee, CEO of Ichitan Group Public Company Limited, stated: "This year, Ichitan Group remains committed to expanding our portfolio of non-tea beverages with Tan Power following the successful collaboration with DKSH Thailand in launching our Tan Sunsu and Ichitan Alkaline Water in the last few years. With a focus on product quality and affordability, coupled with DKSH's expertise and capabilities, we are confident that our collaboration with DKSH will lead us to achieve success with the launch of Tan Power this year."

Damien Morot, Vice President, FMCG, Thailand & Laos and Head Country Management, Thailand, DKSH (Thailand) Limited, commented: "DKSH and Ichitan uphold a strong collaboration in providing high-quality products to consumers. We are thrilled to partner with Ichitan once again in introducing the energy drink Tan Power' Leveraging our extensive capillary network, expansive customer base, and dedicated salesforce, we are poised to propel Ichitan towards achieving its goals of success."

DKSH's deep-rooted expertise in the beverage category amplifies the synergy between DKSH and Ichitan Group. DKSH brings an extensive wealth of experience and a demonstrated history of success to guarantee the triumphant launch of "Tan Power" in the vibrant Thai market.

About Ichitan Group

ICHITAN Group Public Company Limited incorporated the company on September 3, 2010 As at December 31, 2015, the company has registered capital of Baht 1,300 million and a paid up capital of 1,300 million baht into ordinary shares of 1,300 million shares valued at. par Baht 1.00 per share, the company is engaged in the production and distribution of Ready-to-drink Greentea "Ichitan green tea" Herbal drink "Yen Yen by Ichitan" Greentea with Chewy-cube of coconut "Ichitan Chew Chew" and Fruit

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juices, jellies "Bireley's by Ichitan" for the company's marketing strategy, product positioning as a high quality. Starting from the selection of raw materials, as well as methods of meticulous production and packaging are safe. Health and consumer tastes are still very natural. https://www.ichitangroup.com/en/

About DKSH

DKSH's purpose is to enrich people's lives. For almost 160 years, DKSH has been delivering growth for companies in Asia and beyond across its Business Units Healthcare, Consumer Goods, Performance Materials, and Technology. As a leading Market Expansion Services provider, DKSH offers sourcing, market insights, marketing and sales, eCommerce, distribution and logistics as well as after-sales services. DKSH is a participant of the United Nations Global Compact and adheres to its principles-based approach to responsible business. Listed on the SIX Swiss Exchange, DKSH operates in 36 markets with 29,040 specialists, generating net sales of CHF 11.1 billion in 2023. DKSH Business Unit Consumer Goods focuses on fast moving consumer goods, food services, luxury and lifestyle products as well as hair and skin cosmetics. With around 14,580 specialists, the Business Unit generated net sales of CHF

3.5 billion in 2023. www.dksh.com/cg

For further information, please contact:

DKSH Business Unit Consumer Goods

Patcharapan Poolpechr

Senior Manager, Group Marketing [phone] [e-mail]

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