Dufry is delighted to have opened the doors to its main World Duty Free store, as flights have started to move over to the airport's new Terminal 2 extension. The new 1,980 m2 walkthrough store is located immediately after security and sits at the heart of the airport's new state-of-the-art terminal space.
A wide entrance area welcomes customers and invites them to discover the strong sense of place that is conveyed throughout the store with impactful design elements reflecting Manchester's strong culture and heritage.
One of Dufry's main strategic pillars is that of digitisation and digital technology is prominently located throughout the in-store journey, helping to deliver a more interactive, engaging and personalised shopping experience for customers.
The store incorporates the core product categories of beauty, liquor, luxury accessories, tobacco and confectionery. It also features a dedicated World of Whiskies area, showcasing an extensive range of brands in an informative and accessible way, to appeal to whisky novices and connoisseurs alike.
Alongside the main duty free store, World Duty Free has also opened a 129 m2 Express store selling an edited selection of products and last minute essentials and a dedicated 231 m2 Beauty Collection store, which offers a range of premium beauty and fragrance brands in a more luxurious environment. There is also a 230 m2 Collection store showcasing a range of designer brand fashion accessories, including sunglasses, watches and jewellery.
Commenting on the new stores, Fred Creighton, CEO for UK & Germany, said: 'We are extremely proud of the valued and longstanding partnership we have with the Manchester Airports Group and have pulled out all the stops to create truly inspirational new stores for the many customers who typically visit Terminal 2 each year and who will now benefit from this impressive new terminal extension. It's wonderful to have our shops open again as people are able to travel and all our store team are ready and waiting to deliver a first class shopping experience to each and every customer.'
Karen Smart, Managing Director of Manchester Airport, said: 'It's great to have the Dufry stores open in our new Terminal Two extension, which welcomed its first passengers last month. Like the rest of the terminal extension, the Dufry stores are incredibly slick, modern and innovative, plus full of well-known brands our customers love. I am sure our passengers from our vast catchment area will enjoy a spot of shopping in the stores, before they jet off on their holiday or business trip from Manchester Airport.'