GTA Middle East has collaborated with the Dubai Parks and Resorts. In line with Dubai Parks and Resorts vision to grow the family leisure and entertainment industry, the destination has partnered with GTA to highlight family tourism through key activities specifically designed for trade awareness in the Middle East. The collaboration for the entertainment destination in the region will witness a two-pronged marketing and brand awareness approach by GTA. In the first step, GTA will conduct dedicated workshops and trainings across the GCC region with key agents and clients. This initiative will ensure increased brand recall while at the same time familiarize bookers with Dubai Parks and Resorts’ product offerings. Moving ahead, GTA will optimize its sales channels to promote the entertainment destination within its network. The partnership will see GTA with a strong foothold in the industry, drive short haul business from key GCC source markets.