On May 17, 2023, the Board of Directors of EFU Life Assurance Ltd. announced the appointment of Mr. Muhammad Ali Ahmed as the new Managing Director and Chief Executive of the company. This decision comes into effect from July 10, 2023, replacing the current CEO, Mr. Tahir G. Sachak. However, the appointment is subject to the approval of the Securities and Exchange Commission of Pakistan.

Mr. Muhammad Ali Ahmed brings with him a wealth of experience and expertise in the insurance industry. He has held various senior positions in the company and has demonstrated exceptional leadership qualities throughout his career. With his extensive knowledge of the industry and strong strategic vision, Mr. Ahmed is expected to drive the company towards further growth and success.

The outgoing CEO, Mr. Tahir G. Sachak, has played a significant role in shaping EFU Life Assurance Ltd. during his tenure.