WHP Global and El Puerto de Liverpool, SAB de CV (" Liverpool") announced the expansion of its partnership to introduce Babies"R"Us to families throughout Mexico. This development follows the tremendous reception of the beloved Toys"R"Us brand in the region and underscores the brand's commitment to providing families with a one-stop retail destination for all their parenting needs. It is estimated that the global market for specialized baby care products is around USD 89 billion and it is expected that the industry will continue to grow in the coming years.

Mexico is positioned as one of the countries with great potential in this industry, since it has a population of over 25 million children2, in addition, parents are looking for toys that help the proper development of babies such as early stimulation and motor items, interactive products, educational games, stuffed animals, among others. The first Toys"R"Us store in Mexico, which opened in October 2023, received an incredible response from customers. Building on this success, WHP and Liverpool are now extending their efforts to meet the diverse and growing needs of families by introducing Babies"R'Us to the Mexican market.

Babies"R"Us, known for its wide selection of baby products and items, will offer Mexican families a unique catalog for all things baby, with a full range of products from baby essentials and nursery furniture to a diverse selection of toys, educational products and services to meet the needs of new and expectant parents and families. The expansion will include the opening of dedicated Babies"R"Us stores, as well as the launch of a e-commerce platform, ensuring convenient access for parents and caregivers to high-quality products at every stage of their parenting journey. For more than 30 years, Babies"R"Us has been known as the most trusted authority on parenting.

The B babies"R"Us brand can be found in more than 20 countries with digital sites and more than 100 branded and independent stores. Millions of parents, grandparents, first-time and future caregivers around the world rely on Babies"R"Us as the go-to resource for the best baby products, advice, registry and savings for their family. The first Babies"R"Us store inMexico will open in the 2nd half of 2024, with a website and additional stores to follow.