Game Developer-Stream Hatchet announces publication of Brands in Gaming and Esports Report.
The report illuminates opportunities for brand marketers to qualify advertising and sponsorship opportunities in gaming and esports, helping them effectively measure the return on their investment.
Gaming and esports live streaming analytics company, Stream Hatchet, a wholly-owned subsidiary of
Stream Hatchet's Brands in Gaming and Esports report is designed to help brandmarketers qualify advertising and sponsorship opportunities in video gaming and esports and effectively measure return on investment.
Key findings include:
The number of content creators sponsored by brands has increased dramatically since early 2020. Sponsored streams are rising, peaking in Q1 this year, amassing 153M sponsored hours watched.
Electronic Hardware brands are the most popular category with gamers, with brand logos appearing on 5.7k of the top channels on Twitch this year. Electronic hardware brands have also generated a total of 6.3M mentions in Twitch chat.
Apparel logos are often seen on screen when streamers wear branded clothing, but fans aren't chatting about apparel brands as frequently because they aren't advertising as much in live streaming as other brand types. Conversely,
Crypto brands are quickly becoming some of the most recognizable brands for gamers.
Doritos is the most chatted about snack brand on Twitch, with 42% of mentions across Twitch chat in Q1 2022. Doritos rose to the top of the charts with a mix of highly produced esports tournaments. They also created a custom Doritos emote, which appears as a physical Doritos chip within Twitch chat and has become a defacto snack sign amongst streaming fans.
Intel captured 86% of brand mentions during ESL Pro
'This report highlights some very compelling data points around the gaming and esports arena opportunities for marketers, identifying the effectiveness and, more importantly, the return on investment. It is our expectation that we will continue to foster additional brand investment into gaming creators and esports tournaments,' said Eduard Monsterrat, CEO at Stream Hatchet.
The report concludes that the most popular campaign activations used by brands in esports and live streaming include esports tournaments, team organizations where brands utilizejersey patches to capture impressions or create sponsored content around the team, and in-game activations where brands are creating characters or virtual versions of its product. The release of this report follows the launch of the Stream Hatchet Brands tool in
Stream Hatchet Brands tracks by hours watched, average minute audience (AMA), chat mentions, the number of exposures, exposure time, and impressions.
The Brands in Gaming and Esports report is free to download from:
https://insights.streamhatchet.com/brands-report-2022
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About Stream Hatchet
Stream Hatchet is the market leader in live-streaming viewership data analytics for the world's leading video game streaming platforms. Stream Hatchet provides deep insights to leading brands, creator networks, esports leagues, game publishers, and other businesses measuring the impact of video game live streaming. Stream Hatchet is a wholly-owned subsidiary of
About
For more information, please contact:
Stream Hatchet PR:
Big Games Machine
Email: amy@biggamesmachine.com
Engine Gaming Investor Relations
Email: shannon.devine@mzgroup.us
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