Eprice : Appointment of new chief marketing officer of ePRICE

PRESS RELEASE

GIORGIO GUARDIGLI NEW CHIEF MARKETING OFFICER (CMO) OF ePRICE, THE ITALIAN LEADER

OF E-COMMERCE.

Milan, 29th January 2018. ePRICE, Italy's first national e-Commerce platform and listed on the STAR segment of the Italian Stock Exchange announces that Giorgio Guardigli assumes the role of Chief Marketing Officer (CMO).

He graduated in Business Communication and Marketing at the Università degli Studi in Milan, and began his career at ING Direct N.V. Italian Branch, focusing on digital marketing for 5 years. He later joined Fineco Bank to manage marketing activities of the banking cluster during the acquisition of the company by Unicredit. He then joined the start-up of CheBanca!, Mediobanca group's retail bank, where he spent 10 years, first as Digital Marketing Manager and then as Head of Digital & Media, coordinating the activities of Digital Acquisition, Media, UX & Concept Design and Web Communication.

After 15 years of experience in the world of financial services, he took on a new challenge in a different industry and joined ePRICE in July 2017 as Operative Marketing Responsible.

Today he becomes Chief Marketing Officer, coordinating the entire marketing department of the company.

"I am sure that the capacities and energy that Giorgio brings to the company will allow ePRICE to better address all the challenges around our brand, our positioning strategy and the satisfaction of our customers, while optimizing marketing investments."- comments Pietro Scott Jovane, C.E.O. of the company.

"I accept this challenge with great determination and enthusiasm, conscious of being in an innovative reality, which cares to enhance its human capital and with the ambition to grow in a sustainable way evolving with its customers" - says Giorgio Guardigli - "These are the prerequisites to make a difference in e-commerce while consolidating our leadership position".

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The press release is available on the websites corporate.eprice.it andwww.1info.it.

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ePRICE (previously BANZAI) is the leading e-Commerce platform in Italy. Founded by Paolo Ainio and listed on the STAR segment of the Italian Stock Exchange since 2015, it changed its name from BANZA to ePRICE on 30 January, 2017. ePRICE is one of the leading Internet companies in Italy with revenues of Euro 198 million and a GMV1 (Gross Merchandise Volume) of Euro 254 million in 2016, up 23% YoY in the 2016. ePRICE is one of the main online stores in Italy specialized in high-tech products (electronic goods) and is the Italian e-Commerce leader in the segment of large domestic appliances. ePRICE launched in 2016 the Home Service Mobile Platform to manage premium delivery and installation services, which covers around 14 million Italians. ePRICE has a network of 133 Pick&Pay locations in 109 cities, which combine the advantages of buying online and the convenience and security of a proximity shop.

For more information:

ePRICE S.p.A.	Community Strategic Communication Advisers
Micaela Ferruta	Marco Rubino di Musebbi
Head of Investor Relations and Strategic Planning	Media Relations
Tel [phone]	Tel. [phone]
[e-mail]	[e-mail]

1 Gross Merchandise Volume: it includes revenues from the sale of products, deliveries and the volume generated by the 3PMarketplace, net of returns and VAT included.

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corporate.eprice.it