EQ Inc. announced that a leading Canadian University has extended its partnership with EQ for a sixth consecutive term. The success of EQ's deliverables to date had them awarded with a new contract for digital marketing services valued at up to $5.5 million for an initial 36-month term, starting fall 2021, with two optional 24-month renewals. EQ has already successfully run multiple data-driven, targeted media campaigns for the University that support student recruitment. EQ's efforts over the most recent term of the engagement (September 2020 - August 2021) have generated high-quality leads and applications that have converted to enrolled and registered students. Highlights include 55 priority programs promoted across 18 countries and 70,000 applications of which 40,000 were for specific priority programs. The results led to the University having actionable data to identify and target the most sought-after students both domestically and internationally. Creating a fully closed loop attribution program, EQ is able to deliver candidate tracking from prospect all the way to offer acceptance. Currently, the University is the only known institution to secure and leverage this data in this innovative manner. The leveraging of this highly detailed geospatial data and integrating it into their existing CRM allows for the University to remain a leader in the highly competitive global recruitment space.