Robert Simonds, Chairman and CEO, STX Entertainment announced the promotion of executive Patricia Röckenwagner to Chief Brand Officer. In this newly created role, she will oversee all aspects of communications and marketing for the global STX brand, its strategic positioning and the company culture. Röckenwagner will continue to be a key member of STX's leadership team, and will collaborate with the studio's film, digital, television and VR divisions to maximize brand equity. Röckenwagner most recently served as Chief Communications Officer at STX, where she has been a vital member of the management team and was responsible for advancing the company's positioning as a global next-generation entertainment company, bridging the U.S. and Chinese markets. Prior to joining STX, Röckenwagner was Senior Advisor at Advance Vixeid Partners.