Today,
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"Tara has been a fantastic leader at Too Faced since she joined the brand two years ago, and I know that she will continue to leverage her brand building expertise to drive an emotional connection with consumers through inspiring products and unique experiences. I am confident that under Tara's leadership, Too Faced is well-positioned for its next phase of growth," said
Please read additional details below.
Tara Simon Promoted to Global Brand President, Too Faced
Tara's promotion to Global Brand President recognizes her exceptional leadership in creating a global strategic framework to take Too Faced into the future while executing a winning strategy today. Known for her collaborative, inclusive leadership style and strong business acumen within the areas of consumer-focused brand development and management, sales and marketing, merchandising and emerging brands, Tara has returned the brand to sales growth during a global pandemic. In the two years since Tara joined the brand, Too Faced has maintained its first mover status, successfully launching in new channels of distribution in
In her elevated role as Global Brand President, Tara will continue enabling her team to capture and realize fast-growing opportunities for the brand, while further contributing to the company's category strategy for makeup.
Prior to joining Too Faced and ELC as Senior Vice President/General Manager, Too Faced, in 2020, Tara built an incredible career with
Twenty-four years after founding the iconic Too Faced brand, and after six years as part of
Jerrod and Jeremy began their careers behind the counter of the Estee Lauder brand, where they quickly discovered the transformative power of makeup. Their unique artistry experience combined with their powerful entrepreneurial spirit inspired them to create a brand that celebrates individuality and sparks joy. Today, Too Faced remains driven by this same vision, and is recognized as one of the most dynamic makeup brands in the world delivering products that inspire playfulness and purpose, fueled by a culture of innovation, creativity, and fun.
"Jerrod and Jeremy started the brand with a simple, yet compelling creative concept, and transformed it into something that is truly extraordinary," said
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