Estrima S.p.A., inaugurated its first Birò Point, anew sales format that will make it possible to make Birò known and purchase even inside multi-product and non-competing shops. Inside Movegreen, one of the best known shops dedicated to sustainable mobility, the first Birò Point enjoys an exclusive area and is managed by a dedicated business partner with in-depth knowledge of the local market. the new format, it will be possible to significantly increase the visibility of Birò, showing its advantages in terms of safety, mobility and environmental friendliness.