F J Benjamin Holdings Ltd. has set up an Omnichannel Advisory Board as part of its strategy to broaden its marketing base by providing customers with a seamless experience that integrates the Group's brick-and-mortar stores and online channels. The Advisory Board will advise F J Benjamin's management on an omnichannel strategy that will strengthen links between new digital channels and the Group's network of over 200 stores and 1,500 points of sale in Singapore, Malaysia and Indonesia. Three domain experts have been appointed Members of the Advisory Board which also include three senior F J Benjamin executives. They are: Messrs Marcelo Wesseler, ex-CEO of SingPost ecommerce and currently Managing Partner of Codem.com; Jon Sugihara, Head of Global Strategic Partnerships at Google; and Tito Costa, Chief Marketing Officer at Zalora. Codem.com's Mr. Wesseler is a global ecommerce pioneer who began with KPMG in Switzerland and went on to successfully develop ecommerce entities for companies such Hewlett-Packard, BMW and SingPost. In helming their ecommerce efforts, Mr. Wesseler was instrumental in crucial aspects of their transformation and future-readiness. Mr. Sugihara spent his career building technology companies in both the US and Asia, including Perx. He was also the Chief Product Officer of online supermarket operator RedMart.