First Abu Dhabi Bank has partnered with global loyalty technology leader Ascenda to launch the market's most rewarding portfolio of premium Visa Signature and Infinite cards. The collaboration equips the new cards with an unparalleled loyalty programme powered by Ascenda, tailored specifically to driving spend and engaging affluent customers. To bring the highly compelling card value proposition to life, Ascenda is enabling a rich selection of premium benefits and redemption options fulfilled through its global rewards partner network. Providing a seamless and personalised digital customer experience, Ascenda's cloud-based rewards technology has been embedded securely into FAB's online and mobile banking channels.