Cautionary Statements

This Form 10-Q contains "forward-looking statements," as that term is used in federal securities laws, about First Foods Group, Inc.'s financial condition, results of operations and business.

These statements include, among others:





·   statements concerning the potential benefits that First Foods Group, Inc.
    ("First Foods", "we", "our", "us", the "Company", or "management") may
    experience from its business activities and certain transactions it
    contemplates or has completed; and

·   statements of First Foods' expectations, beliefs, future plans and
    strategies, anticipated developments and other matters that are not
    historical facts. These statements may be made expressly in this Form 10-Q.
    You can find many of these statements by looking for words such as
    "believes," "expects," "anticipates," "plans", "estimates," "opines," or
    similar expressions used in this Form 10-Q. These forward-looking statements
    are subject to numerous assumptions, risks and uncertainties that may cause
    First Foods' actual results to be materially different from any future
    results expressed or implied by First Foods in those statements. The most
    important facts that could prevent First Foods from achieving its stated
    goals include, but are not limited to, the following:




    (a) volatility or decline of First Foods' stock price;
    (b) potential fluctuation of quarterly results;
    (c) include failure of First Foods to earn significant revenues or profits;
    (d) inadequate capital to continue or expand its business, and inability to
        raise additional capital or financing to implement its business plans;
    (e) decline in demand for First Foods' products and services;
        rapid adverse changes in markets; due to, among other things,
    (f) international conflicts, terrorism, environmental issues, world and
        national health issues, and inflation;
        litigation with or legal claims and allegations by outside parties against
    (g) First Foods, including but not limited to challenges to First Foods'
        intellectual property rights;
        reliance on proprietary merchant advance credit models, which involve the
    (h) use of qualitative factors that are inherently judgmental and which could
        result in merchant defaults; and
    (i) new regulations impacting the business.



There is no assurance that First Foods will be profitable, due to, among other potential reasons, that it may (i) not be able to successfully develop, manage or market its products and services; attract or retain qualified executives and personnel; or obtain customers for its products or services, (ii) incur additional dilution in outstanding stock ownership due to the issuance of more shares, warrants, stock options or other convertible securities, or the exercise of outstanding warrants and stock options, and (iii) suffer other risks inherent in its business.

Because the forward-looking statements are subject to risks and uncertainties, actual results may differ materially from those expressed or implied by the forward-looking statements. First Foods cautions you not to place undue reliance on the statements, which speak only of management's plans and expectations as of the date of this Form 10-Q. The cautionary statements contained or referred to in this section should be considered in connection with any subsequent written or oral forward-looking statements that First Foods or persons acting on its behalf may issue. First Foods does not undertake any obligation to review or confirm analysts' expectations or estimates or to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date of this Form 10-Q, or to reflect the occurrence of unanticipated events.






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General


First Foods is currently a "smaller reporting company" under the JOBS Act. A company loses its "smaller reporting company" status on (i) the day its public float becomes greater than or equal to $250,000,000 or (ii) had annual revenues of less than $100,000,000 and either: (A) had no public float or (B) had a public float of less than $700,000,000. As a "smaller reporting company" First Foods is exempt from certain obligations of the Exchange Act, including those found in Section 14A(a) and (b) related to shareholder approval of executive compensation and golden parachute compensation and Section 404(b) of the Sarbanes-Oxley Act of 2002 related to the requirement that management assess the effectiveness of the Company's internal control for financial reporting. Furthermore, Section 103 of the JOBS Act provides that as a "smaller reporting company" First Foods is not required to comply with the requirement to provide an auditor's attestation of ICFR under Section 404(b) of the Sarbanes-Oxley Act for as long as First Foods qualifies as a "smaller reporting company." In addition, a "smaller reporting company" may include less extensive narrative disclosure than required of other reporting companies, particularly in the description of executive compensation and provide audited financial statements for two fiscal years, in contrast to other reporting companies, which must provide audited financial statements for three fiscal years. However, a "smaller reporting company" is not exempt from the requirement to perform management's assessment of internal control over financial reporting.

First Foods is focused on developing its specialty chocolate product line through its Holy Cacao subsidiary, participating in merchant cash advances ("MCAs") through its 1st Foods Funding Division, and introducing new health-related brands, concepts and products through its FFGI Wholesaling Division.

Holy Cacao is a majority owned subsidiary that is dedicated to producing, packaging, distributing and selling specialty chocolate products, including specialty chocolate products infused with a hemp-based ingredient in accordance with the Company's understanding of the Agricultural Act of 2014 (the "2014 Farm Bill") and/or the Agriculture Improvement Act of 2018 (the "2018 Farm Bill," and together with the 2014 Farm Bill, collectively, the "Farm Bill"), which renders the production of hemp in compliance with the provisions of the Farm Bill federally lawful. The Company has not been, is not, and has no current plans to be involved in producing, packaging, distributing or selling any product that is infused with a still illegal marijuana-based ingredient such as THQ, although it intends to revisit the matter if regulations change in jurisdictions in which it operates.

The Company is also dedicated to licensing its intellectual property ("IP") including its name, brand, and packaging, to third parties. The Company may license its IP to third parties that may produce, package, and distribute hemp-based products pursuant with the Company's understanding of the Farm Bill. The Company may license its IP to third parties that may produce, package, and distribute marijuana-based products, but only as such licensing is legal. Holy Cacao holds four trademarks for the brands, "The Edibles Cult", "Purely Irresistible", "Mystere" and "Southeast Edibles".

The Company also has a contract with TIER Merchant Advances LLC ("TIER") to participate in the purchase of future receivables from qualified TIER merchants.

The Company's common stock is quoted on the OTCQB under "FIFG."

The Company's principal executive offices are located at First Foods Group, Inc. c/o Incorp Services, Inc., 3773 Howard Hughes Parkway, Suite 500S, Las Vegas, NV 89169-6014. Our telephone number is (201) 471-0988.

As of September 30, 2022, our cash balance was $7,378, which includes restricted cash of $5,900, and our current liabilities were $4,746,099.





Critical Accounting Policies


Our discussion and analysis of our financial condition and results of operations are based upon our unaudited condensed consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States of America. The preparation of these unaudited condensed consolidated financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. We monitor our estimates on an on-going basis for changes in facts and circumstances, and material changes in these estimates could occur in the future. Changes in estimates are recorded in the period in which they become known. We base our estimates on historical experience and other assumptions that we believe to be reasonable under the circumstances. Actual results may differ from our estimates, if past experience or other assumptions do not turn out to be substantially accurate.






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Results of Operations for the Three Months Ended September 30, 2022 compared to the Three Months Ended September 30, 2021

Total net sales decreased 76% or $45,864 during the three months ended September 30, 2022 compared to 2021, primarily due to the Company dedicating resources to the chocolate producing division of the Company and less to the wholesaling division and merchant cash advance division.





Products Performance


The following table shows net sales by category for the three months ended September 30, 2022 and 2021:





                           2022        Change        2021

Net sales by category: Chocolate products $ 13,374 -76 % $ 55,678 Merchant cash advances 811 -81 % 4,371 Total net sales $ 14,185 -76 % $ 60,049






Chocolate products


Chocolate products sales decreased during 2022 compared to 2021 due primarily to increased supply chain costs and a decrease in marketing and advertising.





Merchant cash advances


Merchant cash advances sales decreased during 2022 compared to 2021 due to the Company focusing upon and dedicating resources to the chocolate producing division of the Company.





Cost of Product Sales



Products cost of sales for the three months ended September 30, 2022 and 2021
were as follows:



                          September 30,       September 30,
                              2022                2021
Cost of Product Sales:
Chocolate products       $         6,790     $        35,446




Cost of product sales


The decrease in cost of product sales in September 30, 2022 as compared to September 30, 2021 was due to a decrease in product sales.

General and administrative expenses for the three months ended September 30, 2022 was $268,910 compared to $466,717 for the three months ended September 30, 2021. The decrease in general and administrative expenses was primarily due to decreased costs associated with compensation expenses, and consulting and accounting fees.






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Provision for merchant cash advances for the three months ended September 30, 2022 was $(3,493) compared to $(7,916) for the three months ended September 30, 2021. The increase in provision for merchant cash advances was due to less recoveries of reserved MCAs in the current period that the prior period.

There were no impairment expense for the three months ended September 30, 2022 and 2021, respectively.

Results of Operations for the Nine Months Ended September 30, 2022 compared to the Nine Months Ended September 30, 2021

Total net sales decreased 73% or $257,032 during the nine months ended September 30, 2022 compared to the nine months ended September 30, 2021, primarily due to the Company dedicating resources to the chocolate producing division of the Company and less to the wholesaling division and merchant cash advance division.





Products Performance


The following table shows net sales by category for the nine months ended September 30, 2022 and 2021:





                           2022        Change        2021

Net sales by category: Chocolate products $ 91,708 -71 % $ 312,142 Merchant cash advances 1,188 -97 % 37,786 Total net sales $ 92,896 -73 % $ 349,928






Chocolate products


Chocolate products sales decreased during the nine months ended September 30, 2022 compared to the nine months ended September 30, 2021 due primarily to increased supply chain costs and a decrease in marketing and advertising.





Merchant cash advances


Merchant cash advances sales decreased during the nine months ended September 30, 2022 compared to the nine months ended September 30, 2021 due to the Company focusing upon and dedicating resources to the chocolate producing division of the Company.





Cost of Product Sales



Products cost of sales for the nine months ended September 30, 2022 and 2021
were as follows:



                          September 30,       September 30,
                              2022                2021
Cost of Product Sales:
Chocolate products       $        47,264     $       201,530





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Cost of product sales


The decrease in cost of product sales in September 30, 2022 as compared to September 30, 2021 was due to a decrease in product sales.

Legal fees for the nine months ended September 30, 2022 was $31,596 compared to $5,799 for the nine months ended September 30, 2021. This increase in legal fees was due to increased legal rates and legal consultations for potential deals that were passed on.

General and administrative expenses for the nine months ended September 30, 2022 was $1,008,887 compared to $1,400,527 for the nine months ended September 30, 2021. The decrease in general and administrative expenses was primarily due to decreased costs associated with compensation expenses, and consulting and accounting fees.

Provision for merchant cash advances for the nine months ended September 30, 2022 was $33,306 compared to $(152,254) for the nine months ended September 30, 2021. The increase in provision for merchant cash advances was due to the Company updating its reserves to accurately reflect its current merchant cash advances positions.

Impairment of assets expense for the nine months ended September 30, 2022 was $92,736. The company has not realized cash flows sufficient to overcome an asset impairment and is, therefore, estimating an impairment of 50% of its asset carrying value. There was no impairment expense for the nine months ended September 30, 2021.

Liquidity and Capital Resources

The following table presents our cash flows:





                                                Nine Months Ended
                                                  September 30,
                                               2022           2021

Net cash used in operating activities $ (329,899 ) $ (209,006 ) Net cash used in investing activities $ - $ (877 ) Net cash provided by financing activities $ 325,750 $ 222,842






Operating Activities


Our primary uses of cash from our operating activities include payments for compensation and related costs and other general corporate expenditures.






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Net cash used in operating activities increased from the nine months ended September 30, 2021 to the nine months ended September 30, 2022 primarily due to the net effect of a decrease in cash received from a decrease in revenues and cash paid for cost of revenues and operating expenses, changes in operating assets and liabilities, decrease in stock compensation, increase in accumulative catch up adjustment and impairment of assets, and change in merchant allowance.





Investing Activities


There was no investing activities for the nine months ended September 30, 2022.





Financing Activities


Cash provided by financing activities consists of proceeds from issuance of debt.

Net cash provided by financing activities increased from the nine months ended September 30, 2021 to the nine months ended September 30, 2022 primarily due to a decrease in repayment of loans.





Going Concern


The Company's unaudited condensed consolidated financial statements are prepared using generally accepted accounting principles in the United States of America applicable to a going concern which contemplates the realization of assets and liquidation of liabilities in the normal course of business.

The Company has not yet established an ongoing source of revenues sufficient to cover its operating costs and allow it to continue as a going concern. The ability of the Company to continue as a going concern is dependent on the Company obtaining adequate capital to fund operating losses until it becomes profitable. If the Company is unable to obtain adequate capital, it could be forced to cease operations.






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In order to continue as a going concern, the Company will need, among other things, additional capital resources. As of September 30, 2022, the Company had approximately $1,361,000 in third-party short-term debt and approximately $6,500 in associated debt discount and approximately $786,000 in related-party short-term debt and $0 in associated debt discount that is due within the next twelve months. Management's plan is to increase revenue, obtain such resources for the Company by obtaining capital from management and significant shareholders sufficient to meet its operating expenses and seeking equity and/or debt financing. However, neither any members of management nor any significant shareholders are currently committed to invest funds with us and; therefore, we cannot provide any assurances that the Company will be successful in accomplishing any of its plans.

The Company does not have sufficient cash flow for the next twelve months from the issuance of these unaudited condensed consolidated financial statements. The ability of the Company to continue as a going concern is dependent upon its ability to successfully accomplish the plans described in the preceding paragraph and eventually secure other sources of financing and attain profitable operations. The accompanying unaudited condensed consolidated financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.





Concentration Risks


As of September 30, 2022, the Company's concentrations for receivables from merchant cash advances as well as income from merchant cash advances were not significant to warrant concentration risk.

As of December 31, 2021, the Company's receivables from merchant cash advances included $29,290 from one merchant, representing 78% of the Company's merchant cash advances. The Company earned $14,949 and $6,463 of MCA income from two merchants, representing 41% and 18%, respectively, of the Company's MCA income for the nine months ended September 30, 2021.

For the three months ended September 30, 2022, the Company had no purchase concentration. For the three months ended September 30, 2021, the Company had purchase concentrations of 81% and 12% from two vendors.

For the nine months ended September 30, 2022, the Company had purchase concentrations of 22%, 17% and 12% from three vendors. For the nine months ended September 30, 2021, the Company had purchase concentrations of 60% and 21% from two vendors.

Off-Balance Sheet Arrangements

No off-balance sheet arrangements exist.





Contractual Obligations



None.

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