Fiskars Oyj : Investor Presentation (updated March 8, 2024)

Investor presentation

UPDATED MARCH 8, 2024

Content

Fiskars Group in brief

Strategy

Business Areas

Financials

Q4 2023

Appendices

2

FEBRUARY 2024

Ⓒ FISKARS GROUP I INVESTOR PRESENTATION

375 years of

Pioneering design to make

the everyday extraordinary

Fiskars Group key figures 2023

Net sales	Comparable EBIT
EUR million	EUR million
1,129.8	110.3
Comparable earnings	Cash flow from
per share	operating activities
EUR	before financial
0.99	EUR million
	items and taxes
Personnel	247.5
Dec 31, 2023
7,162

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Ⓒ FISKARS GROUP I INVESTOR PRESENTATION

Business Areas and key categories

VITA

FISKARS

BUSINESS

AREAS & KEY

CATEGORIES

Tableware	Drinkware	Interior	Jewelry		Gardening	Outdoor	Cooking Scissors & creating

KEY BRANDS

	BA SHARE OF				49%			51%
	NET SALES
5 FEBRUARY 2024	Ⓒ FISKARS GROUP I INVESTOR PRESENTATION

Fiskars is the largest brand - 2023 sales splits

SALES SPLIT BY BRAND

Royal Copenhagen 10%

Wedgwood

			9%
Fiskars 41%			8% Iittala
			8% Gerber
			6%
11%		5%	Waterford
4%
Other		Georg Jensen
Moomin

SALES SPLIT BY GEOGRAPHY	SALES SPLIT BY CATEGORY
					Other
Asia-Pacific	Jewelry	8%	Tableware
19%					5%
Cooking	24%
	Creating	4%
	2%
	Scissors	4%
	49% Europe
	Outdoor 7%		6% Drinkware
32%						9%

Americas	Interior
	30%
	Gardening

*Georg Jensen included only from October 2023 onwards

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FEBRUARY 2024

Ⓒ FISKARS GROUP I INVESTOR PRESENTATION

Direct to Consumer increasingly important - Fiskars Group had close to 450 own stores in 2023

GROUP SALES BY CHANNEL

STORES BY GEOGRAPHY

STORES BY TYPE

Direct, e-commerce8%

Direct, stores

17%

74%

75%	Asia-Pacific

Indirect

Stores

Europe18%

26%

Outlets 15%

67%

Concessions

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FEBRUARY 2024

Ⓒ FISKARS GROUP I INVESTOR PRESENTATION

Our global presence

AMERICAS

Sales*: 362.4 EURm

In 2023, our brands were present in over 100 countries

We had close to 450 own stores

Approximately 7,000 employees globally

13 own manufacturing units

*Net sales 2023

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FEBRUARY 2024

Ⓒ FISKARS GROUP I INVESTOR PRESENTATION

EUROPE

Sales*: 552.2 EURm

APAC

Sales*: 211.3 EURm

Own manufacturing units

Headquarters

Content

Fiskars Group in brief

Strategy

Business Areas

Financials

Q4 2023

Appendices

9

FEBRUARY 2024

Ⓒ FISKARS GROUP I INVESTOR PRESENTATION

Long-term market dynamics remain attractive

POWERFUL BRANDS		IMPORTANCE OF		LUXURY		SUSTAINABILITY
THAT SURROUND		DIRECT-TO-		IS RESILIENT		IS KEY
THE CONSUMER		CONSUMER
50% of consumers		Integral to buyer's		6-8% CAGR forecast		58% of consumers feel
globally willing to		journey - storytelling,		for the global		they can make a
spend extra for brand		experience and		personal luxury		difference through
image1		connection with brand		market2		their choices3

Sources: 1: Statista, 2023; 2: BCG, 2023, 3: Euromonitor, 2022

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Ⓒ FISKARS GROUP I INVESTOR PRESENTATION