Fitbit announced a partnership with Deepak Chopra and Chopra Global to launch Deepak Chopra’s Mindful Method, an exclusive wellness collection created and curated for Fitbit Premium members to make a mindfulness practice more accessible to people worldwide. Mindful Method is designed to help them improve their emotional wellbeing as an important part of their overall health, featuring audio and video sessions led by Deepak Chopra on impactful, relevant themes like mindfulness, sleep, stress management, mental wellness and the mind-body connection. The new collection expands the existing mindfulness and stress management offerings from Fitbit, continuing to help give them a complete view of their holistic health to understand how each aspect fits together to impact their overall wellbeing. Stress is more prevalent than ever during the pandemic, with adults in the U.S. reporting the higher rate of mental health concerns like stress, anxiety and sadness from March 2020 to May 2020. More than one-third of people across the globe report physical and mental side effects of stress, which if unmanaged over time, can lead to negative health effects such as headaches, increased risk of cardiac disease, obesity and depression. Using mindfulness to better manage their emotional wellbeing through practices like meditation and breathing exercises can have a greater impact on other parts of their health, such as helping to relieve stress, improve sleep, and can be used to treat disorders such as depression and anxiety, and more. Deepak Chopra’s Mindful Method adds to what Fitbit already offers to help them manage their health and wellness in one place: All Fitbit users have access to the mindfulness tile in the Fitbit app to help reduce stress and deepen their mindfulness practice by setting a weekly mindfulness goal. Most Fitbit devicesvii come with Relax guided breathing - personalized deep-breathing sessions on the wrist to help them find moments of calm throughout the day. Premium members can choose from more than 100 mindfulness practice sessions to help them manage stress, practice mindfulness, relax, improve body positivity or unwind before bed from popular brands like Aaptiv, Aura, Breethe and 10% Happier. Premium members also receive in-depth insights and recommendations to help them manage stress, and a deeper analysis of their Sleep Score to see how factors like stress impact sleep quality. Fitbit Sense™ pioneered the wearables space as the first smartwatch with an on-device electrodermal activity (EDA) sensor to help them track their body’s response to stress and manage it with a daily Stress Management Score, and access to additional mindfulness content to help calm their mind day or night when paired with Fitbit Premium. With this new content, Mindful Method adds even more value to Fitbit Premium. With more than half a million paid members in more than 40 countries worldwide, Premium uplevels their Fitbit experience when paired with any Fitbit device, helping them move more, manage stress, sleep better and eat well with guided programs, advanced analytics, personal insights and key health metrics, hundreds of workouts, motivating games, challenges and more — all in one place to help them achieve their goals. Deepak Chopra will continue to contribute his expertise to Premium by consulting on new programs and features coming to the service. Fitbit Premium + Health Coachingix is also available in the U.S., a virtual one-on-one coaching service that gives them access to a certified health professional and personalized plan using their Fitbit data and guidance from Fitbit Premium, all through the Fitbit app.