On August 15, 2022, FitLife Brands, Inc. hired Jakob York as its new Chief Financial Officer. Susan Kinnaman, the Company's previous CFO, will remain with the Company as VP of Finance. Prior to joining FitLife, Jakob served as Controller for Greenidge Generation Holdings.

Prior to Greenidge, Jakob worked in various controller and financial reporting capacities, primarily at Allied Motion Technologies. Jakob began his career working for PwC. Jakob, who is a Certified Public Accountant, holds Bachelors and Masters degrees in Accounting from Brigham Young University.