Flagstar Bancorp, Inc. announced it has hired Mark Herron as chief brand officer for the company. His responsibilities at Flagstar include marketing strategies, sales, branding, technology transformation, data analytics, marketing automation and change management. Additionally, he has oversight of client experience and internal communications.

Herron brings to Flagstar over 25 years of success in leading organizations to improved performance through client satisfaction, strategic alliances and product and operational innovation. He most recently served as executive vice president and chief marketing officer for People's United Bank in Bridgeport, Conn., where he was responsible for marketing and digital initiatives and supported all commercial, retail and wealth lines of business. Previously, he held various senior positions in marketing and sales for BB&T in Winston-Salem, N.C. He also served as president and chief executive officer of RBW Marketing in Raleigh, N.C.