Flora Growth Corp. announced that its Flora Beauty division has formally launched Ô (“Awe”), its premium brand and product line designed and marketed by founding partner, trend-setter, and global beauty influencer Paulina Vega. Ô is a brand inspired by the amazing moments of life, the beauty of the world, its biodiversity, and the beauty that everyone can find in themselves. Flora Beauty’s Ô brand will cater to the prestige market and is intended for consumers who value customized and personal experiences. Initially, sales are being conducted through the brand’s e-commerce platform with sales through brick-and-mortar stores expected by the fourth quarter of 2021. Ô will have moisturizing products for the face, cleansers, masks and eye contour, and has currently launched with the following products: Anti-aging Moisturizing Cream (50mL & 100mL), Anti-aging repair Eye Cream (15mL & 30mL), pH Balanced Facial Cleanser (100mL), Exfoliating mask for a rejuvenated skin. There are a number of special and unique ingredients in each product, with all of them containing naturally clean, full-spectrum CBD sourced from Colombia and fueled by antioxidant properties. The brand prioritizes social responsibility and the environment through ingredient transparency, in order to reduce the use of hurtful animal by-products and ecologically unsustainable inputs present in other brands throughout the industry.