FEMSA Forward: Focused Leadership in Retail and Beverages

FEMSA Forward

Focused Leadership in Retail and Beverages

February 2023

Disclaimer

Confidentiality

The following materials (the "Confidential Information") have been prepared by Fomento Economico Mexicano, S.A.B. de C.V. (together with its subsidiaries, the "Company") and are being furnished to you solely for your information on a confidential basis and may not be taken away, reproduced, redistributed or passed on, in whole or in part or directly or indirectly, to any other person (whether within or outside your organization/firm) or published, in whole or in part, for any purpose. Any failure to comply with these restrictions may constitute a violation of applicable law. No representation or warranty express or implied is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information or opinions contained herein. It is not the intention to provide, and you may not rely on these materials as providing, a complete or comprehensive analysis of the Company's financial position, operations or prospects. The information contained in these materials should be considered in the context of the circumstances prevailing at the time and has not been, and will not be, updated to reflect material developments which may occur after the date of this presentation.

Each recipient hereof or participant in any meeting with the Company agrees that neither it nor its agents, representatives, directors or employees will copy, reproduce or distribute to others this Confidential Information, in whole or in part, at any time without the prior written consent of the Company and that it will keep confidential all information contained herein not already in the public domain and will use this Confidential Information for the sole purpose of evaluating the credit rating of the Company. This presentation shall remain the property of the Company. The Company reserves the right to require the return of this Confidential Information (together with any copies or extracts thereof) at any time.

Forward-Looking Statements

Certain statements contained in these materials constitute forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, many of which are beyond the control of the Company, which may cause the actual results, performance or achievements of the Company to be materially different from those expressed by, or implied by, the forward-looking statements in these materials. There can be no assurance that the results and events contemplated by the forward-looking statements contained in these materials will in fact occur. These forward-looking statements are based on numerous assumptions regarding our present and future business strategies and the environment in which we operate and are not a guarantee of future performance. Such forward-looking statements speak only as of the date on which they are made. Such statements are based upon certain assumptions and assessments made by our management in light of their experience and their perception of historical trends, current economic and industry conditions, expected future developments and other factors they believe to be appropriate. The forward-looking statements included in this release are also subject to a number of material risks and uncertainties, including but not limited to economic, competitive, governmental, and technological factors affecting our operations, markets, products, services and prices, as well as the ability to effect the separations and meet the related conditions noted above. We identify the principal risks and uncertainties that affect our performance in our Form 20-F and other filings with the Securities and Exchange Commission. In addition, quarter results contained herein are preliminary and may differ from our actual results that are expected to be reported in our fourth quarter earnings release and Form 6K to be filed on February 2023. This presentation does not constitute an offer to sell, or a solicitation of an offer to buy, any security.

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	• FEMSA Value Creation Model & Track Record
Agenda	• Background on Strategic Review
for today	•	FEMSA Forward Strategy
	•	The Roadmap

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Recent Developments - 4Q22 Results

Based on preliminary unaudited figures for the fourth quarter of 2022, FEMSA's total consolidated revenues increased 23% driven by growth across all of FEMSA's business units. Over the same period, gross profit increased 21% and income from operations increased 12%. Net consolidated income was Ps. 9,257 million.

23%	21%	12%
187	73	17
152	60

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4Q21	4Q22	4Q21	4Q22	4Q21	4Q22
Total Revenues	Gross Profit	Operating Income

1.- FEMSA Consolidated figures presented in MXN Bn unless stated other wise.

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FEMSA's capabilities-driven value creation model

FEMSA leverages its core capabilities, understanding and solving the daily needs of its customers to generate long-term value…

• Reaching and serving our clients and customers through frequent interactions and high levels of capillarity.
• Providing highly scalable products and services in mass-market,mainstream industries.
• Executing with operating excellence in any environment, using efficient logistics solutions supported by effective processes to master fragmented distribution.
• Segmenting markets, adjusting value propositions and maximizing revenue management based on data and analytics.

…operating resilient businesses, with attractive growth trajectories and returns above their cost of capital.

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