On December 22, 2023, Ryan Spick, a member of the Board of Directors (the ?Board?) of Fortune Rise Acquisition Corporation, a Delaware corporation (the ?Company?), notified the Board that he was resigning from the Board, including all committees of the Board. Mr. Spick did not resign due to any disagreement with the Company, its board of directors or its management regarding any matters relating to the Company?s operations, policies or practices. On December 22, 2023, the Board appointed Beau Vuillemot to fill the resulting vacancy created by Mr. Spick?s resignation.

Mr. Vuillemot will fill the vacancies created on the Company?s Audit Committee and Compensation Committee created by Mr. Spick?s resignation. Mr. Vuillemot will serve as the chair of the Compensation Committee. Mr. Vuillemot was not appointed pursuant to any arrangement or understanding between him and any other persons.

In October 2016, Mr. Vuillemot cofounded Viking Revolution LLC, an ecommerce business with a proprietary line of men?s grooming products. In 2018, Viking Revolution LLC was acquired and Mr. Vuillemot now serves as its Chief Marketing Officer. Mr. Vuillemot was appointed to the Board because of his experience as an entrepreneur, taking companies from early stage to rapid growth, which would be applicable to the plans of target.