Nykaa and Apparel Group inaugurated the very first Nysaa store in the GCC region at City Centre Mirdif, Dubai. This momentous event marked the successful beginning of a strategic alliance between two retail giants, blending Nykaa's beauty retail leadership with Apparel Group's retail prowess in the GCC region to offer a carefully curated, world-class shopping experience for consumers in Dubai. Nysaa Beauty Store, sprawling across 2,436 sq ft, presents an exemplary, curated selection of international brands, including Augustinus Bader, Kylie Cosmetics, Kay Beauty, Peacefull, Stila, Foreo, Ralph Lauren, Mugler, Rahua, Oribe, Dr. Barbara Strum, and an assortment of many more prestigious brands.

Underlining the store's ambition to become a central hub for beauty in the region, the store is equipped with skilled beauty advisors who provide personalized assistance, ensuring each customer is offered bespoke guidance to meet their unique beauty needs. Within the vibrant setting of the Nysaa Booth, shoppers are invited to a space designed especially for content creation. Here, individuals can freely express their creativity, capturing and showcasing their unique beauty styles.

The official inauguration of the store was graced by Falguni Nayar, Executive Chairperson, Founder & CEO, Nykaa; Sima Ganwani Ved, Founder & Chairwoman, Apparel Group, Selina Ved, Founder NESSA & Director Nysaa and Rozita Rashid Norouzi, CEO Nysaa. The store launch symbolized the fruition of their joint vision for a new era of beauty retail. The ceremony was the highlight of a day filled with glamor, starting with a mesmerizing flash mob.