GameSquare Holdings, Inc. announced multiple new performance marketing contracts, including one of the contracts in GameSquare's history. With this monthly agreement, GameSquare now expects performance marketing sales to contribute over $10 million in annual revenue in 2024, an increase of at least 5x from expected performance marketing sales in 2023. In addition, as the Company's performance marketing expertise grows, GameSquare has increased its gross margin expectation for performance marketing initiatives and now expects performance marketing gross margin of 30% - 35%.

GameSquare's rapidly growing performance marketing business is a result of the Company's end-to-end capabilities that combine best-in-class technology assets with award-winning agency and creative capabilities. As a result, the Company can offer unparalleled insight into consumer behaviors, develop data-driven creative strategies, and measure and optimize campaigns towards customer acquisition goals in real-time - creating impactful marketing solutions that drive ROI for GameSquare's customers.