KING OF PRUSSIA, PA--(Marketwired - Mar 4, 2015) - Are ad-interaction rates changing over time? What about brand interaction times? How should marketers respond? On Thursday, March 5th, PointRoll will present its annual Benchmarks Report at a webinar hosted by Consultative Services Manager Erin Crapser.
PointRoll's latest Benchmarks Report highlights top-performing ad formats and analyzes ad units that ran on desktop and mobile devices.
The report analyzed more than a hundred billion ad impressions throughout 2014. Among its findings:
- Interaction rates for interactive in-stream ads increased more than 200% over 2013 rates
- Mobile rich media interactions rates rose almost 30% over 2013
- CPG ads achieved the highest brand interaction times in rich media
The webinar will present the complete findings from the 40-page report. A MediaPost article on Tuesday reported some of the highlights:
http://bit.ly/1AWElfz
All webinar registrants will receive a copy of the report at no charge. To participate, and learn all about 2014's biggest results, register now at
http://bit.ly/1BRjfl5
WEBINAR DETAILS:
Thursday, March 5, 2015
2 pm EST
About PointRoll
Since 2001, PointRoll, a Gannett Company (