GenTech Holdings, Inc. received its first distribution order from a Midwest location of T&A Distribution for its fast expanding brand Fizzique®/T & A Distributions, based out of Chicago, Illinois, services a substantial retail footprint across the US Midwest with stores, such as, Plaza Health, Core Supplements, Health Kick and Fitness Formula Clubs, just to name but a few. Todd Daskowski, CEO of T & A Distribution, commented that, “Fizzique is a one-of-a-kind product that I think all my accounts will easily get behind. Add in the fact that I get to work with Kyle and his sales team, and it's an easy decision to make.” Management at the company is attributing this early success to the strong relationships the sales team at GenTech has with a wide network of existing clients within all channels of trade.

The company recently announced that it had begun to take orders from United Natural Foods Incorporated (UNFI) a $20 billion revenue publicly traded company, supplies stores, such as, Whole Foods®, with whom GenTech's Nature Soothie® already sells through, as well as, Giant Eagle®, Wegman's®, Raley's®, Safeway®, Vitacost® and Harmony's®. In 2021, the company signed up Vitacost and the Kroger® digital team to take the product to their customer base, too. Whilst a much longer sales cycle, with substantial orders, large retailer form a crucial part of the Fizzique revenue model.

Smaller distributors, though, are fundamental to the sales and market acceptance of the Fizzique product and are nurtured by GenTech, because of their vital role. Kroger acquired Vitacost in 2014 for $280 million in a deal that provided the grocery giant with fresh exposure to e-commerce and the growing organics, supplement, and functional foods marketplace. Vitacost's annual sales have already grown over 180% since the acquisition.