Freedom Leaf Health announced that it is expanding the commercialization of its proprietary BioAlive™ Water-Soluble Hemp Extract. The Company also has registered “Freedom Leaf Health” as a business name and will begin to conduct business under Freedom Leaf Health effective immediately. Although BioAlive™ can be taken alone for its homeostasis-supporting properties, the company has decided to rapidly expand the commercialization plan of BioAlive™ to seize a leading position as a proprietary ingredient across many diverse industries. FRLF has launched a new Corporate Identity aligned with Company’s strategy to be the preeminent leader in full spectrum hemp extract health and wellness products. The Company is actively leveraging its company-owned BioAlive™ ingredient by expanding the distribution and marketing plan to capture a first-mover advantage providing BioAlive™ as a premium ingredient across many leading industries, including beverage, food, pharma, cosmetics, and nutraceuticals. To this end, the Company has begun active negotiations with several prospective partners. BioAlive™ Water-Soluble, Full Spectrum Hemp Extract was developed under the premise that none of the water-soluble hemp CBD currently available on the market are truly water soluble or sufficiently bioavailable. Prior to BioAlive™, there were two primary emulsion technologies: Microemulsion and Nanoemulsion, which other brands claimed to be water soluble but are oil emulsions. BioAlive™ is different, it is not an emulsion at all. BioAlive™ utilizes a proprietary fermentation process that allows the oil-based hemp extract to become truly water soluble. Beyond the advanced proprietary process, the result is that the Company’s BioAlive™ Hemp Extract is readily absorbed into the body with what the company believe is the bioavailability in the industry. This high bioavailability makes BioAlive™ one of the most fast-acting and efficient hemp extracts on the market. This also allows BioAlive™ to be mixed with any number of water-based products, allowing the Company to access a much broader population of consumers than CBD isolate alone. BioAlive™ can be used as a proprietary ingredient in new markets such as restaurants, bars, coffee shops, smoothie cafes, sports facilities, and more. There is a multitude of new possibilities with BioAlive™ as an ingredient, and that’s why the company believes it is a differentiator across many industries. In parallel to the expansion of BioAlive™, the new Freedom Leaf Health™ corporate identity embodies the company strategy to be the preeminent international health portfolio of premium hemp brands. The new corporate website, logo, and branding is visually representative of the new identity and direction coming. This rebranding is part of a multi-phase directive from the expanding Board of Directors to implement a plan in the coming months to narrow the focus to a few core initiatives and leverage Freedom Leaf Health™ to be the preeminent leader in the Full Spectrum Hemp and CBD Industry.