Gulf Oil is deploying the Stuzo Open Commerce Platform to boost one-to-one loyalty, contactless commerce and cross-channel member loyalty later this year.

"To meet the ever-changing needs of our consumers, we selected Stuzo to help bring our vision for a seamless and personalized loyalty journey to life," Gulf Vice President of Marketing and Payments Nikki Fales said in a press release.

The technology will hyper-personalize fuel offers and payments program capabilities as well as drive consumer engagement at the pump and in Gulf location retail stores.

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