GODREJ CONSUMER PRODUCTS LIMITED Our
Business Model
Inputs
Financial Capital
- Equity, profits re-invested, investments in assets, brands
Manufactured Capital
- Dispersed manufacturing clusters
- Global and local R&D centres
- Agile manufacturing through smart automation and Internet of Things (IoT)
Intellectual Capital
- Strong legacy of the Godrej Group
- Strong portfolio of brands
- Investment in R&D
- Integrated Research & Development + Innovation + Design + Expertise (RIDE) platform to develop innovative products
- Unique consumer insights though advanced predictive analytics
- Digital command centre
Human Capital
- Skilled manpower across functions
- Investment in training and development
- Prioritising safety
- Fostering diversity and inclusion
Social and Relationship Capital
- Consumer engagement models
- Partnerships with suppliers, retailers, distributors, and wholesalers
- Investment in CSR and community engagement initiatives
Natural Capital
- Sourcing and investment in renewable and non-renewable raw materials for our products
- Investments in green initiatives
Business Process
Purpose
To bring the goodness of health and beauty to consumers in emerging markets
VALUES
• | Trust | • | Own It |
• | Be Bold | • | Be Humble |
• | Create Delight | • | Show Respect |
VISION
To be the leading emerging markets focused multi-local FMCG player
STRATEGY
- 3 by 3 approach
- Multi-localapproach
- 7 Strategic Pillars
- Extending leadership in our core categories and geographies
- Accelerating innovation and building purposeful brands
- Leveraging digital
- Enhancing go-to-market
- Making our supply chain best-in-class
- Fostering an inclusive, agile, and high-performance culture
- Building a more inclusive and greener world
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Outputs
Financial Capital
- Consolidated revenue increased by 11%
- Consolidated net reported profit increased by 4%
- Consolidated net profit before tax (pre-exceptions) increased by 2%
Manufactured Capital
- Saved over ₹3 crore through sustainable manufacturing
- Stock availability in India is 96.84%
Intellectual Capital
- HIT Anti-mosquito Racquet, our e-commerce only launch, garnered an 80% market share online and has scaled to USD 5 million in top line sales across online and offline platforms
- E-commercein Indonesia has grown by 25%, post COVID-19
- Darling reached over 27 million women across Africa through various digital campaigns
- E-commercebusiness in the USA has become nearly 4% of the overall USA business
Human Capital
- 26.3% of white collar and 51.8% of blue collar team members are women
- 27% women in senior leadership roles (Vice President and above)
- Great Place to Work® Institute's (India) Best Workplaces in Manufacturing (2022)
- Won the 2022 Indonesian Best Employer Brand Award for the third consecutive year
Social and Relationship Capital | • | Helped 105,000 people from | |
• | Awarded the ESG India | ||
Leadership Award 2021 for | low-income and underserved | ||
Leadership in Governance | • | communities in India get vaccinated | |
Issues by ESG Risk Assessments | We welcomed 750 new women to our | ||
• | & Insights | Beautypreneur cohort, and expanded | |
Ranked #1 in CSR Journal's | our work with barbers and have | ||
annual ranking of companies for | trained and supported over 130 young | ||
• | CSR and Sustainability | • | men |
Ranked as India's top Company | Rural malaria programmes reached | ||
for Sustainability and CSR 2021 | out to 132,759 households in 778 | ||
• | by Futurescape | villages in 7 districts across MP, UP, | |
Supported the public healthcare | • | and Chattisgarh | |
system in India with medical | Urban dengue programme reached | ||
equipment worth ₹2.5 crore | out to 71,199 households in 406 urban | ||
settlements and 4 cities in UP and MP | |||
Natural Capital | • | We are conserving 3x more water than | |
• | Specific waste to landfill | ||
• | reduced by 100% | we use via rainwater harvesting and | |
Specific GHG emissions | • | watershed programmes | |
reduced by 42% | LCAs carried out for products covering | ||
50% of our revenue |
Outcomes
- Leadership positions (market share) across geographies, category penetration, and consumption rate
- Exponential growth in our e-commerce business
- Enhanced long-term value for all stakeholders, including shareholders, customers, consumers, suppliers, distributors, retailers, and the community
- Reduced waste to landfill,
GHG emissions, and water consumption
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Disclaimer
Godrej Consumer Products Limited published this content on 09 July 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 09 July 2022 10:43:03 UTC.
