Greene King is the holding company for a group whose principal activities are operating managed, tenanted and leased public houses, brewing beer, and wholesaling beers, wines, spirits and soft drinks. The company operates in four segments: Retail, which include managed houses and restaurants in England and Wales; Pub Partners, which includes tenanted houses in England; Brewing and Brands, which includes brewing beer, marketing and selling, all predominantly in England, and Belhaven, which includes managed and tenanted houses and brewing and selling beer.

According to Surperformance ratings, the group has strong fundamentals, both in terms of business predictability and valuation. In addition, analysts have recently revised upward their earnings estimates and now expect a profit of GBP 56.24 per share for the current year.

Greene King is in bullish trend in the medium and long term. In weekly data, moving averages are well-oriented. In the short term, a decline could lead the share to the GBp 525 support. Therefore, a technical rebound will fix an objective close to the GBp 579 short-term resistance. It could be interesting in the coming sessions.

Consequently, we expect a decline toward GBp 525. The most active investors can buy the share in this area and target a return toward GBp 579. A stop loss can be placed under the GBp 525 support.