GSI COMMERCE, INC. 
By GSI Commerce's Performance Marketing Network to Be Exclusive Affiliate Technology Platform for Toys'R'Us, Aéropostale, Timberland, Anthropologie and Other Leading Companies
KING OF PRUSSIA, Pa., Oct. 25, 2011 - PepperJam Exchange, a leader in online performance marketing, today announced it has expanded its client portfolio with the launch of more than 275 affiliate programs on its network from January through September 2011. New clients include leading retailers Toys'R'Us, Aéropostale, Timberland and Anthropologie, for which PepperJam Exchange will be the exclusive technology platform for their affiliate marketing programs. Fueled by the launch of a variety of new tools and capabilities this year, PepperJam Exchange continues to experience strong momentum, growing its client roster by 28 percent year-over-year.
"We have experienced incredible growth from our affiliate marketing program since we began working with PepperJam Exchange and anticipate even greater growth in the coming year," said Anthony McLoughlin, director of Online Marketing for Aéropostale. "PepperJam's innovative tools and personalized service have allowed our affiliate revenue to grow by over 100 percent from last year; they've outclassed the competition, allowing our program to take full advantage of this channel."
Earlier this year, PepperJam Exchange enriched its offerings with the introduction of several new tools that further expand opportunities for publishers to drive targeted traffic to their stores and better integrate their campaigns. For example, Efficient Click Pricing and Hybrid Tracking give greater control and flexibility to advertisers while broadening the base of publishers for each campaign. The company also introduced tools to expand campaign capabilities, including pay per call tracking, integrated printable coupons, and SMS widgets.
"In a commerce-driven world, our clients require solutions that can measure and drive action during the many intersections of a consumer purchase path," said Steve Denton, president of GSI Media and chief executive officer of PepperJam. "As a leading provider of performance based marketing, we can provide proven and cost-effective solutions that elevate and effectively expand our clients' profile among consumers and ultimately drive commerce."
About PepperJam Exchange
PepperJam Exchange provides a dynamic, pay-for-performance
retail and lead-generation network through partnering with
leading ecommerce properties. The company delivers
exceptional client service, while driving meaningful business
for its partners. PepperJam is based in Wilkes-Barre,
Pennsylvania, with offices in New York City and King of
Prussia, Pa. For more information, please visit http://www.pepperjam.com.
PepperJam is a separate business unit of GSI Media, a wholly
owned subsidiary of GSI Commerce. GSI Commerce is an eBay
Inc. (Nasdaq: EBAY) company.
About GSI Commerce
GSI Commerce® enables ecommerce, multichannel retailing and
digital marketing for global enterprises in the U.S. and
internationally. GSI's ecommerce services, which include
technology, order management, payment processing, fulfillment
and customer care, are available on a modular basis or as
part of an integrated solution. GSI's marketing services are
comprised of innovative digital marketing products and
services which include database management and segmentation,
marketing distribution channels, a global digital agency to
drive strategic and creative direction and an advanced
advertising analytics and attribution management
platform. GSI is headquartered in King of Prussia, Pa.
and its international headquarters is located in Barcelona,
Spain. More information can be found at gsicommerce.com. GSI
is an eBay Inc. (Nasdaq: EBAY) company.
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Contact:
Media
Kelly Henry
Sr. Director, Global Public Relations
610.491.7474
Twitter: @GSICommerce
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