H FARM S p A : 6 years of partnership with Audi to invest in the future of the new generations

Towards a new future, between sustainability and commitment to young people

For Audi, sustainability is a 360-degree goal that involves the entire life cycle of vehicles and involves the use of cutting-edge technologies that put people's needs at the center. In this scenario, the new generations are at the center of the digital transformation and have the opportunity to lead society towards economic, social, and environmental sustainability.
This is the vision that we share with Audi and that has characterized our partnership since 2018.

A path of dissemination and communication

In these 6 years we have collaborated on numerous projects, including several events that took place in Campus:

• Tech It Easy, meetups to explore digital scenarios
• FutureShots, our annual event that involves the leading innovation players
• United for Progress, the journey with which Audi Italia celebrated the future and the protagonists of change
• CLUB - Sustainable Progress, meetups in which we talked about sustainable progress, between the electric revolution and big data
• Re-innovation, the event in which we discussed how technology can contribute to a more sustainable future

WeGeneration is also part of the partnership: a project, now in its 6th edition, that involves university students from all over Italy in training activities and meetings with innovation leaders. The students have been guided by mentors such as the young writer Giacomo Mazzariol, the web creator and writer Sofia Viscardi, the content creator and music producer Klaus, and the versatile YouTuber Marcello Ascani. All initiatives are told by an interactive storytelling project created by SHADO, our media company.

The partnership has also been characterized by specific projects to protect the alpine heritage, to which we have provided scientific support, and by the launch of new Audi models in our Campus.