H&R Block announced that Jill Cress will join the company on May 2 as Chief Marketing and Experience Officer and will be a member of the company's Senior Leadership Team reporting directly to President and Chief Executive Officer Jeff Jones. Cress will lead all aspects of the company's marketing and communication efforts, driving the company's transformation, delivering growth, and increasing the brand's relevance. Cress is a holistic marketer and brand builder, delivering financial results through modern marketing growth tactics, insights-led branding, and product and experience design.

Most recently she served as Vice President Brand Marketing for PayPal where she led the brand strategy and redesign for the PayPal and Venmo brands building on her experience as Vice President Consumer Marketing leading a global team of marketers responsible for growing engagement and revenue across the PayPal and Venmo portfolios, reaching more than 350 million consumers around the world.