HAKUHODO DY INCORPORATED : Monthly Sales August 2018

September 11, 2018

Company name: Hakuhodo DY Holdings Inc. Representative director: Mr. Hirokazu Toda, President

(First Section of the Tokyo Stock Exchange Code number: 2433)

Inquiries: Mr. Satoru Yagi, Executive Manager,

Investor Relations Division

Tel: [phone]

Non-Consolidated Billings of Hakuhodo Inc., Daiko Advertising Inc.

and Yomiko Advertising Inc. August 2018

Monthly billings of the company's three main advertising agencies (non-consolidated), all of which are subsidiaries of the company, were as follows;

(1) Billings by Type of Service for August 2018 (Single month)

(Millions of yen)

August
FY2016	FY2017	FY2018	YoY comparisons		FY2018
		Results	Change	（%)	Share (%)
H a k u h o d o	Newspapers	2,371	1,970	2,072	102	5.2%	4.0%
	Magazines	1,028	1,047	879	-168	-16.0%	1.7%
	Radio	584	584	512	-72	-12.3%	1.0%
	Television	19,657	21,711	21,590	-121	-0.6%	42.0%
	Subtotal	23,641	25,312	25,054	-258	-1.0%	48.7%
	Internet media	4,418	4,939	5,755	816	16.5%	11.2%
	Outdoor media	1,482	1,653	1,505	-148	-9.0%	2.9%
	Creative	7,002	7,011	8,132	1,121	16.0%	15.8%
	Marketing/Promotion	10,015	10,548	10,245	-303	-2.9%	19.9%
	Others	461	703	701	-2	-0.3%	1.4%
	Subtotal	23,379	24,856	26,339	1,483	6.0%	51.3%
	Total	47,021	50,169	51,394	1,225	2.4%	100.0%
D a i k o	Newspapers	934	1,009	772	-237	-23.5%	9.4%
	Magazines	148	165	132	-33	-20.0%	1.6%
	Radio	155	179	163	-16	-8.9%	2.0%
	Television	4,774	4,810	4,006	-804	-16.7%	48.5%
	Subtotal	6,012	6,165	5,074	-1,091	-17.7%	61.5%
	Internet media	401	497	578	81	16.3%	7.0%
	Outdoor media	545	511	353	-158	-30.9%	4.3%
	Creative	680	675	772	97	14.4%	9.4%
	Marketing/Promotion	1,336	1,319	1,291	-28	-2.1%	15.6%
	Others	176	161	183	22	13.7%	2.2%
	Subtotal	3,142	3,165	3,179	14	0.4%	38.5%
	Total	9,155	9,330	8,254	-1,076	-11.5%	100.0%
Y o m i k o	Newspapers	321	314	312	-2	-0.6%	5.4%
	Magazines	31	116	42	-74	-63.8%	0.7%
	Radio	123	93	79	-14	-15.1%	1.4%
	Television	1,584	1,860	2,074	214	11.5%	35.9%
	Subtotal	2,061	2,385	2,509	124	5.2%	43.4%
	Internet media	282	292	314	22	7.5%	5.4%
	Outdoor media	249	138	356	218	158.0%	6.2%
	Creative	665	487	446	-41	-8.4%	7.7%
	Marketing/Promotion	2,015	2,457	1,941	-516	-21.0%	33.6%
	Others	126	152	217	65	42.8%	3.8%
	Subtotal	3,339	3,528	3,275	-253	-7.2%	56.6%
	Total	5,400	5,913	5,785	-128	-2.2%	100.0%

（２）Billings by Type of Service for August 2018 （Cumulative）

(Millions of yen)

August（Cumulative）
FY2016	FY2017	FY2018	YoY comparisons		FY2018
		Results	Change	（%)	Share (%)
H a k u h o d o	Newspapers	14,069	12,130	10,458	-1,672	-13.8%	3.8%
	Magazines	5,243	4,638	3,730	-908	-19.6%	1.4%
	Radio	3,213	3,062	2,699	-363	-11.9%	1.0%
	Television	120,011	122,705	122,584	-121	-0.1%	44.6%
	Subtotal	142,538	142,537	139,473	-3,064	-2.1%	50.8%
	Internet media	23,177	26,803	31,362	4,559	17.0%	11.4%
	Outdoor media	8,559	9,572	8,359	-1,213	-12.7%	3.0%
	Creative	34,574	37,516	38,516	1,000	2.7%	14.0%
	Marketing/Promotion	46,336	52,090	52,776	686	1.3%	19.2%
	Others	3,245	4,124	4,281	157	3.8%	1.6%
	Subtotal	115,893	130,107	135,296	5,189	4.0%	49.2%
	Total	258,432	272,644	274,769	2,125	0.8%	100.0%
D a i k o	Newspapers	5,334	5,328	4,321	-1,007	-18.9%	9.1%
	Magazines	581	615	482	-133	-21.6%	1.0%
	Radio	909	947	837	-110	-11.6%	1.8%
	Television	22,436	24,674	21,820	-2,854	-11.6%	46.1%
	Subtotal	29,262	31,566	27,461	-4,105	-13.0%	58.0%
	Internet media	2,109	2,698	3,075	377	14.0%	6.5%
	Outdoor media	3,476	3,400	3,420	20	0.6%	7.2%
	Creative	3,537	4,101	4,336	235	5.7%	9.2%
	Marketing/Promotion	7,953	7,803	8,410	607	7.8%	17.8%
	Others	848	623	659	36	5.8%	1.4%
	Subtotal	17,926	18,628	19,901	1,273	6.8%	42.0%
	Total	47,188	50,194	47,363	-2,831	-5.6%	100.0%
Y o m i k o	Newspapers	2,410	1,804	1,792	-12	-0.7%	6.7%
	Magazines	387	395	578	183	46.3%	2.2%
	Radio	637	473	418	-55	-11.6%	1.6%
	Television	9,609	10,100	9,027	-1,073	-10.6%	34.0%
	Subtotal	13,045	12,774	11,816	-958	-7.5%	44.5%
	Internet media	1,261	1,406	1,776	370	26.3%	6.7%
	Outdoor media	1,207	1,025	1,352	327	31.9%	5.1%
	Creative	3,336	2,940	2,993	53	1.8%	11.3%
	Marketing/Promotion	8,054	8,014	7,588	-426	-5.3%	28.6%
	Others	608	985	1,032	47	4.8%	3.9%
	Subtotal	14,468	14,372	14,743	371	2.6%	55.5%
	Total	27,513	27,147	26,560	-587	-2.2%	100.0%

（２）Major Changes (Largest Increases and Decreases) for August 2018

August		Cumulative
Major Changed		Major Changed
Largest Increases	Largest Decreases	Largest Increases	Largest Decreases
Hakuhodo	Finance/Insurance	Automobiles/Related products	Restaurant/Services	Automobiles/Related products
	Information/Communications	Home electric appliances/AV equipment	Finance/Insurance	Games/Sporting goods/Hobby supplies
	Beverages/Cigarettes/Luxury foods	Games/Sporting goods/Hobby supplies	Transportation/Leisure	Apparel/Accessories
Daiko	Games/Sporting goods/Hobby supplies	Classified advertising/Other	Finance/Insurance	Classified advertising/Other
	Precision machinery/Office supplies	Beverages/Cigarettes/Luxury foods	Foodstuffs	Restaurant/Services
	Publishing	Finance/Insurance	Information/Communications	Beverages/Cigarettes/Luxury foods
Yomiko	Energy/Material/Machinery	Real estate/Housing facilities	Beverages/Cigarettes/Luxury foods	Real estate/Housing facilities
	Government/Organizations	Automobiles/Related products	Energy/Material/Machinery	Automobiles/Related products
	Distribution/Retailing	Games/Sporting goods/Hobby supplies	Distribution/Retailing	Foodstuffs

※

For each set of figures, the total may not match the sum because figures are rounded down to the nearest million yen.

※

Billings include the following advertising services.

"Newspapers","Magazines","Radio" and"Television" are the total expenses for placement of domestic and export advertising.

"Television" includes advertising expenses for CS/BS media related.

"Internet media" are the transactions for placement of advertising spots on the Internet and cell phones. However, transactions concerned with creating and producing advertisements for the Internet and cell phones are included in"Creative". "Outdoor media" is the total of space charge and production billings involving outdoor advertising, train and other transportation advertising, insertions and other advertising media.

"Creative" includes billings for creating and producing advertisements for newspapers, magazines, radio, television and the Internet, including contract money for advertising performers.

"Marketing/promotion" includes transactions concerned with consulting, planning and surveys in the marketing, communication and brand management domains, and other consulting, planning and implementation transactions in such areas as sales promotion, special events, public relations and customer relationship management. "Others" includes transactions concerned with sports, entertainment and other similar content.

※

Figures in this Monthly Billings Report are based on the monthly billings of the company's three main advertising agencies and have not been audited by an independent auditor. Accordingly, there may be discrepancies between these figures and the company's Consolidated Financial Results.