Halo Collective Inc. announced the expansion of the Company's cannabis genetics and strain portfolio, specifically within its Oregon operations. This development comes as part of the Company's commitment to providing its customers with the best possible selection of products. With the expansion, Halo Collective now offers a wide range of unique and rare strains, sourced from some of the top growers and breeders in the state. The Company has added the following strains and genetics to their portfolio: Lemon Verzace, Rainbow Belts, Trap Smoothie, Power Animals, Sugar Cherry Sherbert. This variety of strains, with a focus on quality, potency, and flavor includes a very unique indica dominate strain which is derived from a dying breed genetic. The expansion of new strains is just the latest in a series of moves designed to enhance the customer experience. In recent months, Halo Collective has also launched sales initiatives with the Oregon sales team to expand into new regions and focus on customer acquisition. These new strains will allow the sales team to re-invigorate current sales outlets and entice new wholesale clients. Halo has established a strong sales team in Oregon with a combined 60+ years of cannabis experience. The Company currently has a wholesaler customer base of over 450 accounts, with a majority ordering on a monthly
basis. The Company is also in discussion on using in house tissue culture to ensure the cleanest genetics possible. This process is still in discussion as the Company also works closely with its partners to
ensure that all of its products are lab-tested for quality, potency, and purity. Finally the Company has engaged on-line marketing for a sum of up to 550,000 to broaden the company's reach within the investment community, increasing investor awareness of the company, and attracting potential new investors through various on-line platforms and methods of engagement. The marketing services include project management and consulting for an on-line marketing campaign, coordinating marketing actions, maintaining and optimizing AdWords campaigns, adapting AdWords bidding strategies, optimizing AdWords ads, and creating and optimizing landing pages. The
promotional activity will occur by e-mail, Facebook and Google.