Harte-Hanks Inc. Reports Audited Earnings Results for the Full Year Ended December 31, 2011
June 21, 2012 at 04:24 am EDT
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Harte-Hanks Inc. reported audited earnings results for the full year ended December 31, 2011. For the full year, the company reported return on assets of 4.74% against 5.78% a year ago.
Harte Hanks, Inc., together with its subsidiaries, is a global customer experience company. The Company operates through three segments: Marketing Services; Customer Care, and Fulfillment & Logistics Services. Marketing Services segment leverages data, insight, and experience to support clients as they engage customers through digital, traditional, and emerging channels. Its service offerings include strategic business, brand, marketing and communications planning, data strategy, audience identification and prioritization, predictive modeling, creative development, and execution across traditional and digital channels. Customer Care segment offers responsive contact center solutions, which use real-time data to interact with each customer. Customer contacts are handled through phone, e-mail, social media, text messaging, chat, and digital self-service support. Fulfillment & Logistics segment consists of mail and product fulfillment and logistics services.
HARTE HANKS, INC. 
