Hasbro, Inc. Announces the Hiring of Carrie Ratner as Senior Vice President, Global Corporate Communications
October 08, 2021 at 09:00 am EDT
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Hasbro, Inc. announced the hiring of Carrie Ratner as Senior Vice President, Global Corporate Communications. In this strategic role, Ratner will be responsible for leading Hasbro’s external and internal corporate communications and storytelling strategy with Hasbro’s brands and purpose at the center. She will direct Hasbro’s corporate communications team and will assume responsibility for Hasbro’s external media relations, public affairs, issues and crisis, M&A, social media as well as internal communications. Ratner is based at Hasbro’s corporate headquarters and will report to Kathrin Belliveau, Hasbro’s Executive Vice President and Chief Purpose Officer. With more than 20 years of experience, Ratner is an established and seasoned communications professional leading corporate, executive, financial, crisis, internal, and change communications, as well as public affairs strategies. She joins Hasbro from PepsiCo Inc. where she was responsible for global external communications and reputation management. Ratner previously led global corporate, internal, and crisis communications at Starwood Hotels and Resorts and was a Principal at strategic advisory firm Sard Verbinnen & Co in New York. Ratner graduated from Syracuse University with a B.A. in Public Relations and Finance and earned her M.B.A. from New York University with specializations in Corporate Finance and Leadership & Change Management.
Hasbro, Inc. specializes in the design, production and marketing of games and toys. Additionally, the group is active in the production of films and TV programs. Net sales break down by activity as follows:
- sales of toys and games (89.3%): action figurines and toys, dolls and stuffed toys, traditional toys, electronic toys and games, creative and educational toys and games, card games, etc. sold under franchise brands (Littlest Pet Shop, Magic : The Gathering, Monopoly, My Little Pony, Nerf, Play-Doh and Transformers), under partner brands (Spider-Man, The Avengers, Star Wars, Disney Princess, Disney Frozen, Disney's Descendants, Beyblade, Dreamworks' Trolls, Sesame Street and Yo-Kai Watch), under company-owned brands (Baby Alive, Furreal Friends, Kre-o, Playskool and Playskool Heroes) and other (board games and digital games sold under Dungeons & Dragons, Jenga, The Game Of Life, Operation, Pie Face, Scrabble, Trivial Pursuit, Twister, Fantastic Gymnastics, Speak Out and Toilet Trouble;
- production and sales of film, TV and digital games licenses (10.7%).
The United States account for 60.2% of net sales.