HearMeOut announced the official launch of its innovative voice- based social media platform in the US market. HearMeOut's platform empowers users to create and consume 42-second audio clips, providing consumers, personalities and brands the opportunity to engage in a more effective and personal way. The platform is currently available for IoS and Android powered devices. HearMeOut fills a gap in today's social media landscape, which is driven by text and images, allowing users a hands-free, eyes-free way to round out their social media experience. Driven by companies' desire to encourage safer driving, coupled with consumer demand for social media content, in October 2015 the firm announced a collaboration with Ford to include the platform in its SYNC AppLink within its vehicles, providing a social media system designed to be hands-free. Currently, the HearMeOut platform is available to download in Ford vehicles in the UK and Ireland with plans to be rolled out in additional markets in 2017.