* Previous Rotten Tomatoes star becomes new brand personality to lead Moviefone(TM) into its next chapter of growth
A nod to the memorable "Mr. Moviefone" character, Ms. Moviefone plans to become a pillar of the film industry and a go-to source for providing commentary on the entertainment industry and recommending which audiences will like which movies. As the new face of Moviefone, Drake will engage with the film community by interviewing filmmakers and celebrities, and she'll appear at industry events to provide an inside look at the movies and the characters starring on the big screen. Drake will become
In her new role, Drake will be responsible for producing and hosting a series of new original video content that will live on the Moviefone site. Drake will also oversee the evolution of existing video content, such as the well-known "Unscripted" series, providing Moviefone with the flexibility to continue creating and growing its video library. Developing dynamic video content will allow viewers to form a bond with Ms. Moviefone and have a more engaging experience with the brand.
"Moviefone is such an iconic brand, and I'm excited to have Grae join the team. When I think about my career, I'm most proud of the work I did with Grae at Rotten Tomatoes, growing that brand into a household name. She's going to play a key role here at Moviefone as we grow our stature as the pre-eminent destination for movie fans. Grae's is the perfect voice to help us strengthen our connection with the millions of fans using Moviefone today, and she'll use her expertise and passion around all aspects of pop culture to help build our audience even more," said
Drake comes to Moviefone as an experienced film journalist, host and interviewer. She is most well-known as an expert Rotten Tomatoes editor and film critic, and her expert analysis made her a valued guest at a variety of outlets, including
"Moviefone is largely responsible for shaping the way I personally interact with movies," said Drake. "It is an honor to be able to represent the brand and push film discussions past static critic scores. Movies speak to people in deep and unique ways, and it's incredible to be a part of telling those stories.
"Moviefone is, and has been, a valued contributor to the movie community. Ms. Moviefone is the perfect way to connect with moviegoers and strengthen our brand recognition," said
About Moviefone
Moviefone provides movie-lovers with important entertainment news and full access to the entertainment universe, from movie theaters to streaming services and all screens in between. When it comes to watching the latest trailers, seeing interviews with the stars, buying movie tickets, or tracking down a collectors' DVD, Moviefone is the premier entertainment destination. Users are encouraged to discover, share and interact with a worldwide community of film and TV fans on mobile, social and beyond. Because when you love entertainment, you'll never have enough. Moviefone keeps it coming. Learn more about Moviefone at www.moviefone.com.
About Helios and Matheson
Cautionary Statement on Forward-looking Information
Certain information in this communication contains "forward-looking statements" about HMNY and Moviefone within the meaning of the Private Securities Litigation Reform Act of 1995 or under Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (collectively, "forward-looking statements"), that may not be based on historical fact, but instead relate to future events. Forward-looking statements are generally identified by words such as "projects," "may," "will," "could," "would," "should," "believes," "expects," "anticipates," "estimates," "intends," "plans," "potential" or similar expressions. Such forward-looking statements include, without limitation, statements regarding
Such forward-looking statements are based on a number of assumptions. Although management of Helios believes that the assumptions made and expectations represented by such statements are reasonable, there can be no assurance that a forward-looking statement contained herein will prove to be accurate. Actual results and developments may differ materially and adversely from those expressed or implied by the forward-looking statements contained herein and even if such actual results and developments are realized or substantially realized, there can be no assurance that they will have the expected consequences or effects.
Some, but not all, of these risks include, among other things: the ability of Moviefone to obtain advertising revenues; consumer acceptance of Moviefone services; the ability of Moviefone to develop and offer compelling content, products and services and attract new users or maintain existing users; breaches of network and data security measures; a disruption or failure of networks and information systems and the risk factors described in Helios' Annual Report on Form 10-K for the fiscal year ended
Given these risks, uncertainties and factors, you are cautioned not to place undue reliance on such forward-looking statements and information, which are qualified in their entirety by this cautionary statement. All forward-looking statements and information made herein are based on Helios' current expectations and Helios does not undertake an obligation to revise or update such forward-looking statements and information to reflect subsequent events or circumstances, except as required by law.
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