High Performance Beverage Co. announced plans for distribution of its High Performance Beverage Sports Drink and 5 STAR Protein Sports Drink through beverage distributors in California, New York, New Jersey and Hawaii in order to begin retail sales. In California, initial distribution plans through their beverage distributor will be in the northern California region including Sacramento, San Francisco, Stockton, Modesto, Napa, Ukiah, Chico and Truckee. Additionally, the company is also negotiating with a small 12 store grocery store chain in Sacramento, CA and expects to finalize an agreement shortly. In New York and New Jersey, initial distribution plans call for retail distribution throughout 140 convenience stores throughout New York City and New Jersey. In Hawaii, distribution plans call for retail distribution through their beverage distributor throughout the Hawaiian mainland and several islands in both convenience stores and grocers. The company recently announced its plans for its first production run of their new lemon lime flavor at the end of this month. Additional inventory will be produced and stockpiled in anticipation of retail sales for their High Performance Beverage Sports Drink line and expect their 5 STAR Protein Sports Drink to initiate production and sales in the first quarter of 2017. As recently announced, the Company plans on producing its first line of protein sports drinks called 5 STAR Protein Sports Drink. 5 STAR is a combination of high quality hemp protein with branched-chain amino acids (BCAA) and will offer better endurance and faster recovery times. Other benefits include a boost in metabolism, lean muscle development, reduced sugar cravings, improved heart health and a boost to the immune system, while still offering superior hydration, energy and mental focus.