HITIQ Limited reported that it has now established direct United Kingdom (UK) & Europe (EU) presence, via the appointment of experienced senior sales executive, Mr. Thomas Mockford, effective immediately. Mr. Mockford has a deep understanding and a rich network within the elite sports industry having worked as a sports scientist for professional teams including Chelsea Football Club (EPL), GB Basketball and the Houston Rockets (NBA). Mr. Mockford joins HITIQ in the newly established position of Director of Elite Sales and Strategy - UK and Europe, with responsibility to accelerate the Company's sales capability within these regions, which represent a large market opportunity for HITIQ.