2021 guidance unchanged for now, as demand dynamics for rest of the year remain prone to uncertainty
Revenue growth 20% to 40% (in CC)
Adj. EBITDA margin 0% to +2%
All figures preliminary and unaudited
2
Note: Group & LatAm GOV growth numbers displayed in constant currency
Q1 2021 Business Update
GOV growth further accelerated in Q1, as we step up investments into customer acquisition
Focus on Europe
● GOV Growth YoY ● Marketing Expenses Growth YoY
Order intake growth (GOV) continues to accelerate on the back of a continued favorable online consumer demand.
GOV is fuelled by a more aggressive customer acquisition strategy in-line with Q4 to gain market share.
GOV continues to exceed marketing expense growth in Q1, thus YoY marketing efficiency continues to improve.
Q2 2020
Q3 2020
Q4 2020
Q1 2021
All figures preliminary and unaudited
4
Longer delivery times lead to significant open order backlog that will translate into revenue in future quarters
Focus on Europe
●
GOV Growth YoY
●
Open Order Growth
●
IFRS Growth YoY
YoY
Global supply chains in the industry remain volatile and lead to longer restocking and made-to-orderlead-times. Together with home24's strong order intake growth this leads to longer delivery times and delayed revenue realisation.
As a result, order intake growth remains ahead of IFRS growth, and open, not yet realized orders create a record backlog. Normalized for these effects Q1 2021 revenues would be c. EUR 12m+ higher.
Most importantly, despite longer delivery times (across the industry), in-time delivery and customer satisfaction remain broadly in line with our ambition levels.
Q2 2020
Q3 2020
Q4 2020
Q1 2021
All figures preliminary and unaudited
5
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home24 SE published this content on 11 May 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 11 May 2021 05:53:04 UTC.
home24 SE is a Germany-based company engaged in online retail of furniture and home accessories. The Company reports two operating segments: Europe and Latin America. It is active in Germany, France, Austria, the Netherlands, Switzerland, Belgium and Italy under the home24 and fashion4home brands, and in Brazil under the Mobly brand. The Company's integrated platform comprises two business models: Third party and white label products, consisting of a broad assortment of non-inventory, drop-shipped items, and Private label products, sourced directly from manufacturers and held on stock. The Company's private label offering includes such furniture brands as Studio Copenhagen, Morteens, Ars Natura, Ars Manufacti, Maison Belfort and Fredriks Modern Living, among others. The home24 e-commerce platform leverages big data analysis in its customer experience management. Apart from dedicated Websites, the Company's offering is available via mobile applications, catalogues and in showrooms.
HOME24 SE 
