Hudson’s Bay and Neo Financial are teaming up to bring Canadians a new, digitally-integrated Hudson’s Bay Mastercard that will enhance the customer experience and better reward their lifestyle. The Hudson’s Bay Mastercard - powered by Neo will make it easier than ever for customers to shop, redeem rewards and manage their account security. With no annual or over-limit fees, cash back on everyday purchases, and enhanced service support through a customized app, Canadians can apply and open an account for their new Hudson’s Bay Mastercard in just minutes from their phone, beginning March outside of Quebec, and April in Quebec.