Hup Seng Industries Berhad (HSIB) is a Malaysia-based investment holding company, which is engaged in manufacturing of crackers/biscuits. The Company operates through three segments: biscuit manufacturing, beverage manufacturing and trading division. The biscuit manufacturing segment is in the business of manufacture and sales of biscuits. The beverage manufacturing segment is in the business of manufacturing and wholesale of coffee mix and all kinds of foodstuff. The trading division segment is in the business of sales and distribution of biscuits, confectionery, and other foodstuffs. The Company's products include Crackers, Cookies, Biscuits and Beverage Mix. The Company's savory to sweet biscuits and are marketed under brand name Cap Ping Pong and Hup Seng Cream Crackers. Its beverages products are marketed under the brand name In-Comix. Its subsidiaries are Hup Seng Perusahaan Makanan (M) Sdn. Bhd., Hup Seng Hoon Yong Brothers Sdn. Bhd., and In-Comix Food Industries Sdn. Bhd.
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