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The new headquarters, in the Hangangno neighborhood of
Two of those basements house a museum that promises to delight K-Pop fans around the globe and become one of the most visited attractions in the South Korean capital once tourism recovers after the pandemic.
At Hybe Insight, as the museum is called, costumes worn by the artists are displayed, as well as a wall of about five to six meters high that exposes numerous awards -- from Billboard Awards to the American Music Awards or the Mnet Asian Awards -- won overwhelmingly by BTS.
The first basement serves as an introduction to the
The first, aimed at sound, explains the work of producers and "beat makers" (the "creators of rhythms"), shows the unpicking "by layers" of what is done in recording and editing studios and culminates with an overwhelming panel which shows a visual representation of all the elements involved in the song "On" by BTS.
The second space, focused on movement, emphasizes the choreography, an essential element of K-Pop that reaches new heights with
The third area focuses on the narrative behind the musical themes that the South Korean corporation has published.
Here they fit from the map of a fictional city conceived by BTS through their two albums of the series "The most beautiful moment in life" to the pages underlined by the CEO and founder of
The second floor houses a temporary exhibition space that for the next few months will house the drawings created by American
In this way, Jungkook becomes a creature called Cottontail, RM becomes Moonchild or J-Hope transforms into Narcissus.
This is followed by an area that seeks for the visitor to enjoy music "through the other senses," be it dancing, smelling flowers that have inspired some artists, or playing video games.
Then they await a collection of portraits of all the
Before arriving at the museum's must-see shop, a 10-minute video greets visitors with interviews with Yuju and Yejin from GFriend, Dino from Seventeen, HuengingKai and Joshua from TXT, or the entire BTS flat in which the artists talk of the moments of doubt in their careers.
Hybe Insight is a climax to the energetic and often unfathomable symbiosis that is created between groups and K-Pop fans and that
© 2021 EFE News Services (U.S.) Inc., source