Hyundai Mobis to Participate in Motor Bella to Showcase its Technology for Autonomous and Electric Vehicle
September 14, 2021 at 04:00 am EDT
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Hyundai Mobis is attending the first ever Motor Bella held in Pontiac near Detroit, the heart of North America's automotive industry. The company announced on the 14th that its goal is to promote new technology and win more contracts from global automakers in North America. This is the first time Hyundai Mobis has participated in a motor show held in the US although they have consistently attended CES. In addition to participation in IAA Mobility held earlier this month in Germany, the company has expanded its scope to North America, and will display new technology while also increasing touchpoints with clients in order to win contracts from global automakers. During the show, Mobis will be holding 'Mobis Tech Days' presented by Key Account Executive from Mobis North America and Advanced Engineering representatives from Mobis Technical Center America. Clients will be invited to experience its latest autonomous driving, electrification, and infotainment technologies. At Motor Bella, Hyundai Mobis will emphasize its new Advanced Driver Assistance System technology on the GV80, which is receiving good reviews from US consumers. The company will also show off other new autonomous driving technologies specialized for North American customers, such as Driver Status Monitoring, Driver Status Warning, and the Head-Up Display developed at Tech Center. In line with the great shift to EV with large-scale investments by the government in North America, Hyundai Mobis is also exhibiting its most advanced electrification components like 3-in-1 system(integrating motor, inverter and reducer in a single housing), Battery System Assembly, and Integrated Charging Control Unit. In addition, Hyundai Mobis will install kiosks for its clients and visitors in order to introduce a total 24 technologies, such as infotainment, electrification, chassis, and lamp. The company plans to offer a full portfolio of its diverse products ranging from ADAS to electrified automotive components.
Hyundai Mobis Co Ltd is a Korea-based company principally engaged in the manufacture of automobile components. The Company operates its business through two segments. The Module and Part Manufacture Business segment is mainly engaged in the manufacture of automobile modules including chassis, cockpit and front end modules (FEMs). And the segment also involves in the production of automobile parts including electronic stability control (ESC) systems, air suspension systems, exterior lightings, braking and steering parts and others. The After Sales (A/S) Part Business segment is mainly engaged in manufacture of automobile parts which are used for automobileâs repair and maintenance. The Company distributes its products in domestic and overseas markets.