National Cancer Institute Awards ICF $49 Million Digital Communications Contract
July 22, 2021 at 04:05 pm EDT
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The National Cancer Institute (NCI) has awarded leading global consulting and digital services provider ICF a single-award re-compete blanket purchase agreement (BPA) to provide digital communications strategy, design and implementation support for its behavioral health initiatives. The BPA will be implemented by ICF Next, ICF's marketing, communications and digital transformation agency. It has a ceiling of $49 million and has a term of five years, including a one-year base and four one-year options. ICF will draw on its combined expertise in public health, digital communications, citizen engagement and behavior change to bring innovation to NCI's mobile health initiatives, including Smokefree.gov, to help the agency drive healthy actions. This work will be supported by ICF experts in smoking cessation, communications with multicultural communities and communities that are underserved, and cancer control methods, practices, and resources. ICF brings together rich institutional policy knowledge and award-winning agency capabilities to translate important public health science into actionable health messaging through a full set of capabilities designed to drive participation with clients' most important stakeholders. ICF Next is ranked the seventh largest agency in the U.S. and the 13th largest globally by PRWeek and was named a 2020 Ad Age Agency Standout.
ICF International, Inc. is a global consulting and technology services company. It provides professional services and technology-based solutions to government and commercial clients, including management, marketing, technology, and policy consulting services. Its services include advisory services, program implementation services. Its services include advisory services, program implementation services, analytics services, digital services, and engagement services. Its advisory services include research critical policy, industry, and stakeholder issues, trends, and behavior. The program implementation services identify, defines, and implements policies, plans, programs, and business tools. The analytics services conduct survey research and collect and analyze varieties and large volumes of data to understand critical issues and options for its clients and provide actionable business intelligence. Its digital services design, develop, and implement technology systems and business tools.